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Behold the evolution of an icon: Oriflame launches Tender Care Protecting Balm with Orange Seed Oil



Mumbai, May 30, 2021: Oriflame, leading social selling Swedish beauty brand, has offered many products over the years that went on to become icons. Of these, none has stood the test of time quite like the hugely popular Tender Care.

Introduced in 1979, this gentle balm has been protecting and caring for lips and dry skin for over 35 years – selling over 13 million units in 2016 alone. In other words, there was one sold every two seconds. And now, the legend evolves.

Presenting the new Tender Care Protecting Balm with Orange Seed Oil. Replete with the myriad health benefits of sweet and juicy fruit, Orange Seed Oil is rich in fatty acids. These help to nourish dry skin and keep it soft, hydrated, and smooth.

Along with the powerful antioxidant and refreshing properties of Orange Seed Oil, the new Tender Care also contains Beeswax. This all-natural wax is renowned for its soothing and softening properties. It protects the skin, keeps it hydrated, and also combats free radicals thanks to the abundant presence of Vitamin E. Deeply hydrating the upper layers of the skin, it keeps your skin soft and comfortable.

Speaking on the launch, Spokesperson – Oriflame, said, “At Oriflame, it brings us immense pleasure to introduce a brand new, juicy, and refreshing variant of Tender Care to our audience. The new Tender Care Protecting Balm with Orange Seed Oil will protect rough and dry skin, damaged by the hot sun, dry hair or extreme temperatures. We are sure this new variant will receive as much love as the classic.”

Tender Care is perfect to protect dry skin on your lips, elbows, hands, or cuticles. Simply use the nourishing balm and give your skin a rejuvenating boost anytime, anywhere.