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Gems & Jewellery industry takes digital route with launch of


on’s first B2B portal for the gems and jewellery industry was launched today in New Delhi. The portal aims to consolidate the world’s largest gems and jewellery industry in India on a single online platform for providing complete business solutions. Started with a seed capital of $ 1 million, the company currently present in key jewellery markets in India including Delhi, Jaipur, Mumbai, Kolkata and Chennai has plans to expand across India as well as the overseas markets like- China, US, Europe and Israel. Founder & Director, Puja Bansal is a diamond grader herself.

With over 5,000 registrations within a month from leading players like Kalyan Jewellers, Lakshmi Diamonds, P.C. Totuka and sons, Orra Jewels, Amrapali, Joyalukkas, Tanishq, Jewels Emporium and Gemsfield, endeavors to become the world’s best ranked gems and jewelry online business platform. The portal has tied up with Dun & Bradstreet for the verification of its registered members.

The platform has been launched after an extensive research done with over 1000 industry players over a period of 2 years. The research reflected that the industry, which runs on touch and feel model is in great need of a platform to broaden its base. With a current internet penetration of 19% along with a young population and rising standards of living in India, the e-commerce sector has a huge growth potential. Pegged at US $ 16.4 billion in 2014, the E-commerce industry is estimated to grow to US $ 22 billion in 2015 and is expected to generate over 100 million jobs. Riding on this expectation wave, was born to help industry players engage with stakeholders across the globe and further provide a boost to the industry.

Commenting on the launch of the portal, Ms. Puja Bansal, Founder & Director,, said, “Being in this industry for over 17 years, I have seen the challenges that one faces on a day to day basis. This industry is highly-fragmented, unorganized, and is characterized by family-owned operations. I am confident that the benefits offered by bringing together all the suppliers on a single click search engine would benefit them. This conviction led me to start”

“We are very bullish about the launch of The gems and jewellery sector, one of the focus areas of the ambitious ‘Make in India’ programme, currently contributes around 6-7 per cent of the country’s GDP. According to a report by Research and Markets, the Jewelry Market in India is expected to grow at a CAGR of 15.95 per cent over the period 2014-2019” Puja added. will slowly and gradually be introducing many modules for promoting business within the industry and has extensive plans to bring traffic and maximum benefits to the members for b2b networking and business solutions.