FedEx Corp. (NYSE: FDX) and the Union of European Football Associations (UEFA) have signed a three-season agreement in which FedEx will take the Main Sponsor position in the UEFA Europa League. The sponsorship will commence with the start of the 2015/2016 season and will extend for three seasons through to 2017/2018. A major European cup competition, the UEFA Europa League spans 192 teams across 54 European nations, which aligns with FedEx presence and network in the region.
“As one of the most important European football Cup competitions, the UEFA Europa League is a perfect sponsorship for FedEx, which has a strong commitment to doing business across borders throughout the European region,” said Andrew Self, vice president, Marketing and Communications, FedEx Express Europe. “The UEFA Europa League is an elite competition based on a foundation of grassroots football. It has a great mix of famous clubs and local teams, and reflects the genuine passion of fans across Europe. It is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region.”
Passion, inspiration and performance will be key themes across all marketing activation and will be reinforced through pitch side, stadium and press conference branding. The sponsorship also extends into UEFA’s digital channels across desktop and mobile platforms. In addition, FedEx will deliver the trophy to the stadium for the final, where it will be hand-delivered to a UEFA delegate before making the journey to pitch side.
The sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR, and NFL.
“We welcome FedEx into the UEFA sponsor partner family, and we are looking forward to collaborating together throughout the duration of the sponsorship. It is very suitable to have a global brand such as FedEx securing the Main Partner sponsorship for the tournament’s new commercial concept” said Guy-Laurent Epstein, marketing director of UEFA Events SA.