EverydaySure Fresh starts subscription commerce service for fresh products

E-commerce company EverydaySure has started the subscription-based micro-delivery service for milk and fresh produce to serve the recurring consumption needs of the customers at low delivery costs.

EverydaySure Fresh users can order or subscribe to daily needs such as milk, dairy-bakery products, vegetables, fruits and other fresh items through its website and mobile app, same as existing players such as BB Daily, Supr Daily and MilkBasket.

The company’s focus is on the milk delivery service. Consumers need fresh milk on their doorstep with assured delivery daily. There is a huge opportunity to do more in this sector. EverydaySure Fresh has started its micro delivery service in Mumbai, Navi Mumbai, Thane, Delhi and NCR in the first phase and further, it has planned to expand in more cities phase-wise. The company is currently setting up new warehouses and interviewing potential employees in various cities, the company executives said.