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AU Small Finance Bank launches industry’s first customisable Credit Card, LIT



(L-R): Mr. Mayank Markanday, Head of Credit Card Business, Mr. Uttam Tibrewal, Executive Director, Mr. Rishi Dhariwal, Group Head Liabilities, Mr Gurpinder Modi, National Sales Head, Credit Cards, Mr. Sanjay Agarwal, MD & CEO, Mr. Arvind Butola, National Product & Communication Manager, AU Small Finance Bank, at the launch of AU Bank LIT (Live-It-Today) Credit Card in Mumbai

· The LIT (Live It Today) Credit Card allows cardholders to customise their choice of credit card features as per their ever-changing lifestyle requirements instead of predefined features

· Introduces Pay-Per-Feature and freedom to Switch On/Off any feature to avail customized benefits across Travel, Entertainment, Shopping, Fuel and Dinning -all on one card.


Mumbai, 22nd June 2022: Staying true to its mission of Badlaav, AU Small Finance Bank today launched an innovative Credit Card product that brings a revolutionary change in the credit card landscape. The AU Bank LIT (Live-It-Today) Credit Card, by the largest small finance bank and one of the fastest-growing retail banks in India, offers a unique value proposition to cardholders – to choose the features they want and for the time period they want.


While credit card companies offer attractive products in different categories, it is often difficult for customers to find the combination of all such features in one single card. This forces them to opt for multiple credit cards offering specific category rewards like Travel card for maximising travel related spends or co-branded cards for shopping on specific e-commerce sites. With the LIT Credit Card, the Bank has put the power to choose these features in the hands of the customers – all categories in one card. Further, they also get the freedom to switch on or off these features as per their changing lifestyle requirements.


LIT credit card provides a higher degree of engagement to customers, through the AU0101 app as they can track their saving/earnings daily to maximize their benefits. Most importantly, the card hosts multiple benefits and customers can activate any feature on-the-go in real time for a small convenience fee. LIT provides the cardholder a complete control on its offers and fee that they pay for those offers in a clear, transparent manner and saves the cardholders multitudes of annual/renewal fee for benefits they don’t use. Cardholders can avail the best of both Cashbacks and Reward Points, using the features that are offered. The default validity period for each feature is 90 days.

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