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CMC Launches First-Of-Its-Kind Veined Quartz Under Its Brand – KalingaStone



Mr. Vikas Kesarkar, VP- Marketing, CMCMumbai: India’s number 1 stone company, Classic Marble Company (CMC) has announced the launch of a new veined Quartz series under its flagship brand for engineered stone – KalingaStone. With the introduction of the veined quartz products that resembles the look of marble and carries the strength of quartz, the company has once again set a new benchmark in the engineered stone segment. Inspired by the signature style vein patterns of classic white Italian marble, the products have been named as Bianco Carrara, Bianco Venatino and Statuario.

“KalingaStone has created a niche for itself in the international market as well as at home in the engineered stones category. Realizing the immense popularity and the rising demand for this product, we have taken a step further to meet the aspirations of the new age. This new quartz series is unique not only for its physical attributes of strength like in granite but also because it is designed to resemble a natural marble. Veins, which are a typically a natural pattern formation in marble are in big demand for its aesthetics alone. However now, with the possibility of offering this beauty in quartz it will provide architects with alternatives that previously did not exist and we intend to capitalize on this,” says Mr. Amit Shah, Managing Director, CMC.

“CMC leads the engineered stones export market with 50 per cent market share. With the new product range we expect our export market share to grow by 30 per cent annually,” adds Mr. Shah.

All three products exhibit grey veins against a white background. The products are available in standard dimensions of 335 cm * 165 cm and varying thickness of 12, 15, 20 and 30 mm. The newly launched range is a perfect blend of beauty and utility and is ideal for every application be it residential or commercial.

“KalingaStone has a strong presence in the international markets. Currently, KalingaStone is exported to over 53 countries across six continents. With our latest veined quartz product not only have we expanded our product portfolio but also we have broken design barriers. We are positive that our customers will appreciate the new offering,” says Mr. Vikas Kesarkar, Vice president – Marketing, CMC.

Mr. Amit Shah, Managing Director, CMCThe products will be manufactured at the company’s production facility in Silvassa. The new extension to the quartz product line will not only allow KalingaStone to launch newer designs but also double its quartz production capacity to 30 million sq. ft. per annum. The current production stands at 15 million sq. ft. per annum.