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CMC Introduces ‘Steel Collection’ From Its TECHLAM Range.



TECHLAM logoIndia’s number 1 stone company, Classic Marble Company (CMC) has announced the launch of a new collection of porcelain tiles from its TECHLAM range. The imported range of tiles has been aptly christened the ‘Steel Collection’ because of its metallic look and finish. The Steel Collection has three varieties viz. Corten, Dark and White, which are specially designed to give buildings ‘and large projects’ exterior facades a touch of distinction. Although, these tiles have already made their mark in most of Europe, it will be the first of its kind in India, introduced by CMC.

The TECHLAM range of tiles that are popular for their slim dimensions will be a feature of the Steel Collection also and will be available in a wide variety of formats ranging from 1×3 m to 30×50 cm pieces, weighing 7.1 kg/m2.

“These characteristics mean that this product can provide unique solutions for all kinds of applications in the fields of architecture and interior design. The Steel Collection is perhaps the most unique collection of porcelain tiles available in the market today. Also with continuous improvements and outstanding research and development, in combination with the sector’s newest digital technology the Steel Collection has been created to satisfy the needs of an increasingly competitive market. This new printing technique will allow producing tailored orders for design requirements that need to meet exact specifications including corporate colours for companies and large hotel chains, retail projects, contract-based orders and artistic creations among others,” says Mr. Vikas Kesarkar, Vice president – Marketing, CMC.

The brown product, Steel Corten is inspired by copper and resembles weathered and rusted look of the metal. Inspired by steel, Steel White is sober and lighter in colour. Steel Dark has an attractive aged iron look and is perfect for spaces that evoke or display antique metal work. The Steel Collection closely resembles aged steel and gives an artistic look to a space. The designs use cutting-edge technology that provides the best digital printing resolution in the market, 400 dpi, as well as wide chromatic variety. Design and technology are united in this innovative collection with which the company is leaping into the digital era.

“The newly launched porcelain tiles have exclusiveness and elegance with high aesthetic qualities to match with all types of surfaces. We are positive that the market including architects and interior designers will find a unique element of design through our latest offering,” concludes Mr. Kesarkar.