A #MakeInIndia revolution has begun in India. The ban on 59 Chinese applications from the Google Play Store and Apple Store came as a shock to the country. With over 200 million users, what scope do all these talented creators have left?
Indian startups have picked up the fallen reigns and are working to create alternatives to all these applications. Because talent should not be dependent and lost on a singular application only.
As the Indian government restrains the use of popular Chinese app TikTok along with 58 others, Indian content creators rush to home-grown app Trell that also provides similar short-video making features on its platform. The lifestyle community-commerce platform has witnessed a huge upsurge in the app downloads with more than 3 million downloads so far, just after the bold decision made by India to promote Atmanirbhar Bharat. With over 35 million downloads and 9 million monthly active users on its app now, Trell observes a 25x growth within one year.
Khabri is a podcast application with more than a million downloads, is turning out to be a great platform for creators in Hindi-speaking markets across India. With around 40,000 influencers already on the platform, the company has got over 5,000 new influences on board in the last two days. “Influencers can join ‘Earn With Khabri’ programme through Khabri Studio App and make their channel on which they can start creating content and publish it on Khabri App. There is an opportunity to earn from day one through ‘Gigs’ in addition to regular monthly earning basis content consumption”
Aiisma is a hyper-local social platform which creates opportunities for influencers to recreate brand content in their way and shape and market it to the audience following them 360 content format including video, pictures and opinions with rewards or compensation align into each.
In Sports, Rooter is a very unique product and has built a strong moat for its business with fans and community-driven content. India’s only and biggest User Generated Content platform for Sports and Gaming. Rooter’s unique product positioning is in Live Content Technology that allows tools like Sports commentary, Live Quizzes, Mobile Game streaming etc. Rooter offers a personalized sports feed consisting of videos, images, polls etc & Scorecards in 10 Indian languages covering Cricket, Football, and multiple other sports. Rooter has witnessed 8x growth in daily users since the Chinese apps ban.
A social media start-up, Sharechat is an Indian initiative to share daily WhatsApp messages, status across 15 Indian languages. What started out as a sharing only platform developed into enabling users to generate content to share posters, images, audios, GIFs and hashtags.
You might also like
More from Editor Picks
Trell’s 7-day Fashion Democrazy Sale is empowering users to choose the discounts they want to avail across their favourite …
MG Motor with Startup India and Invest India announces 3rd Developer Program and Grant for tech startups
MG and consortium members to further develop the concept of ‘Car as a Platform’ that instils integrated software at the …
20th January, 2022: AgNext Technologies, India’s leading agritech company, collaborated with NAFED to organize a virtual training and awareness programme for …