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CaratLane brings a limited period offer to buy jewellery below market rates



Multiproduct_Beat-the-market_3Gold prices in India have seen the highest surge in three years in June and the market since then continues to fluctuate. This upward trend of the precious metal backed by volatile global cues are detrimental to the everyday jewellery wearer. And to beat this, CaratLane, India’s largest omni-channel jewellery has introduced a first of its kind limited period offer to buy diamond and gemstone jewellery at a rate much lower than the market price of gold.

“The ‘Beat The Market’ campaign is an effort to ensure that jewellery lovers are not deprived of the beauty of everyday style owing to sudden spikes in market costs. Keeping the sudden increase and ever fluctuating price of gold in mind, we’ve devised an offer to help our customers buy diamond and gemstone jewellery at a flat rate of Rs.28000/ 10gm (24kt) irrespective of the gold market price change during this period from 1st July to 5th July,” Mr. Vipin Nair, Associate Vice President Marketing, CaratLane said.

CaratLane’s ‘Beat The Market’ campaign further manifests the brand philosophy of making beautiful and forever wearable jewellery, more accessible and affordable. “We have reinvented everything about jewellery and this campaign is another step towards bringing innovation and freshness to the entire jewellery buying and selling flow.” Vipin, further added