Upakarma Ayurveda Forays into Beauty Segment

Launches 4 new products bursting with the goodness of Ayurveda

Products will be available at Upakarma Ayurveda’s official website www.upakarma.com; major portals like Amazon, Flipkart and Nykaa and across its strong offline network with 10,000+ stores in India

Mumbai, July 4, 2020: Upakarma Ayurveda, India’s fastest growing Ayurvedic brand has always derived wisdom from India’s ‘Mother of All Healing’ Ayurvedic knowledge. As the consumer conscious is rising against products loaded with harsh chemicals; they are turning towards organic products which are not only gentle and pure but also have sustainable ingredients which offer multiple benefits.

Carrying forward its legacy of offering pure ayurvedic products, Upakarma Ayurveda has now forayed into the beauty space and launched four new pure beauty products: Night Serum, Onion Hair Oil, Onion Shampoo and Vitamin C Face Serum

Currently, the products have been launched in cities such as Delhi, Ambala, Pune, Mandi and Jalandhar among others at a budget-friendly price range between INR 699 and INR 1199. Through this launch, the brand is aiming to secure a significant share in the USD 6.5 billion beauty market.

Commenting on the launch, Vishal Kaushik, Co-founder and MD, Upakarma Ayurveda said, “People have become more conscious around their daily beauty regime. They now consider not just good packaging but also usage of harmless natural ingredients as qualifying features before making the purchase. To ensure this, we carried out extensive R&D and brainstorming sessions with top industry experts on the formulations and evaluation of the products that we bring to the market. We have used the best quality of ingredients which were carefully scrutinized and are free from urban pollutants”.

“At Upakarma Ayurveda, we believe in restoring balance and quality to life through our amazing range of all-natural and ayurvedic products. We will continue to create and bring more such products to our consumers and ensure that they lead a healthy and balanced life”, he adds.

·         The Night serum with the goodness of saffron/kumkumadi helps in achieving a radiant & glowing skin

●       The Vitamin C face serum with Aloe Vera extracts, essential vitamins and Hyaluronic acid provide instant hydration to the skin, fight damages caused by UV radiation, reduce hyperpigmentation and prevent skin ageing, thus making you look radiant and youthful.

●       The Onion oil is a unique formulation of onion black seeds oil, jojoba oil, coconut oil & argan oil. It not just helps in repairing the damaged hair  but also prevents premature greying, split ends and thinning. It thoroughly nourishes the scalp, thereby boosting hair growth in the process.

●       The Onion Shampoo brings together nature’s best ingredients for stronger & shinier hair. Infused with red onion seeds, amla, bhringraj & brahmi, our onion shampoo makes sure you get healthier hair & scalp.

The brand already has a significant presence across India with more than 10,000+ stores in 10 different states. The key products offered by the brand are Pure Shilajit Resin Form, Ashwagandha Capsules, Premium Quality Saffron, Sweet Almond Oil and Shilajit Capsules which are available both online and offline. The latest addition of beauty products has further augmented its product portfolio and will help them offer both variety and quality to its existing customers and stakeholders.