Lifestyle
Vibrant and bold: Oriflame launches OnColour to add beauty to life every day
The brand offers a diverse range of lipsticks, nail paints and face powders
Mumbai, 26th May, 2020: Summer is upon us, and it’s the perfect time to dive into a pool of bold, brightly coloured makeup and switch the neutrals with peppy hues. Keeping this in mind, Oriflame, leading Swedish direct-selling beauty brand, has launched OnColour – a vibrant colour makeup range that offers a diverse range of lipsticks, nail paints and face powders that complements and accentuates every skin tone.
The new OnColour lipsticks are available in 12 exciting shades, with Cream Comfort Complex that provides a soft, smooth application and ensures even coverage for loveable colour drenched lips. Each shade is formulated with Vibrant Pigment Blend which gives a youthful, fresh, summery look. Its creamy formula ensures perfect textured colour for all occasions. Oriflame’s OnColour Nail Polish range is available in a spectrum of attractive colours and shiny finishes. The formula’s unique Colour Coverage Technology delivers pure, striking colour and the Wide-Angle OC nail polish brush provides easy, precise application. This line-up of nail paints is designed to give nails a high-intensity colour within seconds.
Offering perfect coverage, the OnColour Face Powder is rich in pigments and can match a wide array of skin tones. Perfect for summer months, its lightweight texture mattifies the skin and helps to soften the imperfections. Convenient and easy to use on the go, this face powder prolongs foundation wear and helps to absorb excess skin secretion throughout the day. The OnColour Face Powder comes in two different colours – the light shade is ideal for fairer complexions, whereas the natural shade suits medium complexions.
Speaking on the launch, Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia, said, “At Oriflame, it’s our constant endeavour to offer innovative, superior quality products to our customers that meets their evolving needs. The new OnColour range reflects our brand philosophy and exudes youthful freshness. Bright, vibrant hues are making a comeback, and the OnColour products are designed especially to add a pop of colour and beauty to life.
