TradeIndia ties up with Haryana Government to help state MSMEs make the digital cut

The leading online business platform has signed a strategic MoU (Memorandum of Understanding) with the Directorate of MSME, Govt. of Haryana to help small and medium enterprises embrace digitization and to scale novel business ventures and explore untapped opportunities

Mumbai, 2^nd March 2021: TradeIndia, one of the foremost B2B pioneers and online market platforms in the country, have entered into a tactical collaboration with the Government of Haryana, under the guidance of Hon’ble Chief Minister, Sh. Manohar Lal. The seminal trade company has signed an essential MoU with the Directorate of MSME, Haryana, in the presence of Hon’ble Deputy Chief Minister, Sh.Dushyant Chautala, to help a number of micro, small, and medium enterprises digitally equip themselves with the necessary technology and innovation to bolster business performance, productivity and market revenue.

Dedicated to serving the aspirations of the innumerous MSMEs in the country through its state-of-the art trading platform and digital khata services customized with accordance to the varying user-needs, the strategic partnership between the premier trading stalwarts and the Haryana government will assist budding businesses in reaching new heights of business excellence. The MoU signed between the two parties entailed that TradeIndia will direct various awareness campaigns by organising and conducting Go Digital Webinars along with a monthly master class with MSMEs of Haryana to help them go online and discover the potential of market-enabled growth.

The major online trading player will also provide on-boarding support by developing customized new- age technology platforms that are ideal for seller onboarding. The company will further support the online profile creation and gain prominent enlistments by extending a free-of-cost promotion of 50 products that will prove instrumental in connecting with new buyers. Haryana MSMEs will also be able to avail a free company profile page on TradeIndia’s cutting-edge online business platform.

Commenting on the collaboration, the Hon’ble Deputy Chief Minister said, “Our government is focused towards promoting entrepreneurship, enhancing inclusive and balanced regional development in the state. The strategic collaboration will help MSMEs, artisans in remote parts of the state, to overcome challenges restricting their access to domestic and international markets. This will not only give a boost to sales of existing entrepreneurs, but also create unprecedented opportunities for new entrepreneurs. Through this initiative, we are aiming at significantly enhancing visibility of indigenous and specialized products from the state, be it industrial products, or traditional handicraft products, and further strengthening “Brand Haryana”.

The MoU agreement further necessitated that TradeIndia will provide ample virtual support to the small and micro enterprises and help orchestrate Virtual Tradeshows with the access of 55,000 visitors besides arranging special discounts on applicable rates in these Virtual Tradeshows to benefit MSMEs from the wheat-basket. The trading company will also provide in-depth marketing support by not only providing a separate and specialized microsite for Haryana-based MSMEs, but also offering the bundle package on discounted rates. Furthermore, TradeIndia will remain committed towards promoting and

actualizing the various schemes and initiatives proposed by the state and the central government for achieving industrial development through online digital platforms.

Commenting on the promising tie-up, the CEO of TradeIndia, Mr. Bikky Khosla, said, “We are thrilled to announce that our objective of collaborating with the state government of Haryana has reached fruition. TradeIndia has always sought to empower and enable the MSME ecosystem of the country, even more so in the transformative post-COVID milieu. Now that we have managed to rise above the pandemic- induced doldrums of 2020 while inching forward on the path to recovery, offering the highest level of digital, virtual, and marketing support to the MSMEs of our country remains our top-most priority. We are confident that the micro, small, and medium enterprises of Haryana will be able to expand their wings and scale new heights of business glory through this endearing partnership. We want to assure them that we will provide every technology and platform support to these businesses that help them grow quickly in synchrony with the ever-evolving global business climate.”

Also commenting on the collaboration, the Sh. Vijayendra Kumar, IAS, Principal Secretary to Government of Haryana, Department of Industries & Commerce said, “The Government of Haryana has adopted a forward-looking approach to give a thrust to state’s industries, especially MSMEs. From setting-up of a dedicated Directorate of MSME for enhanced institutional support, launching a dedicated MSME focused policy, providing various fiscal incentives under Haryana Enterprises and Employment Policy 2020 to collaborating with leading e-commerce player, such as TradeIndia. The state government is committed towards strengthening the MSME ecosystem in Haryana to bring them at the forefront of state’s economic growth trajectory.”

The Directorate of MSME shall act as the state nodal agency for providing support and facilitation to MSMEs, including wholesale and retail traders. Sharing his vision, Sh. Vikas Gupta, IAS, Director General, MSME concluded “The Directorate is taking proactive measures to address the challenges being faced by MSMEs, to help them realize their full potential. We are happy to collaborate with TradeIndia to provide our state MSMEs an access to both domestic and international markets. We are also hopeful that this partnership shall support in digital enablement of Haryana MSMEs, to help them establish their digital identity.”