Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a 100% wholly owned subsidiary of Daimler AG, Stuttgart, Germany along with Mitsubishi Fuso Truck and Bus Corporation, Japan (MFTBC), a Daimler Company, launched its robust DICV-made trucks in Trinidad and Tobago, making it the 12th market since the start of export in May 2013. Under the new Asia Business Model, the Trinidad and Tobago market is the first market in South America. The trucks will be sold through the exclusive dealer “Diamond Motors” an authorized local distributor in Trinidad and Tobago. These trucks are already present in the markets of Kenya, Sri Lanka, Zambia and Tanzania with more markets to follow in the region.
The FUSO truck range manufactured at DICV‘s Oragadam plant comprise five models spanning Heavy-duty (25 – 49 tonnes referred to as ‘FJ’, ‘FO’ & ‘FZ’) and Medium-duty (9 – 16 tonnes referred to as ‘FA’ & ‘FI’). The robust, fuel-efficient trucks are developed to meet the ever demanding customer expectations in growth markets. Rigorous testing has been conducted under most strenuous driving conditions to ensure maximum reliability of the trucks.
Speaking on the occasion, Mr. Erich Nesselhauf, Managing Director and CEO of Daimler India Commercial Vehicles said, “To start exporting to Trinidad and Tobago reflects once again: We are well on track with our export business. The success of DICV built trucks across markets shows our proficiency in manufacturing trucks in India, which are customized to meet the diverse industry requirements.”
Export out of India
Under the umbrella of Daimler Trucks Asia, DICV and MFTBC (Mitsubishi Truck and Bus Corporation) have combined their strength to tap its sales potential further. While DICV focuses on the Indian market with its brand BharatBenz and caters to countries such as Nepal, that are similar to the Indian market conditions, MFTBC will service the rising demand in the Asian and African regions with its existing portfolio of Mitsubishi-Fuso trucks from its plant in Kawasaki and the robust Fuso trucks produced in Oragadam. With a clear view on the growth potential in South America, DICV is in preparations to establish its presence in this region and will continuously add further markets to expand its reach.