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Khatabook launches campaign to pay tribute to small local business owners who continue to serve the nation while India battles COVID



Releases a series of videos to salute the spirit of small businesses, merchants, grocers and vendors.

Mumbai, July 24, 2020: Khatabook today released a campaign named “Thank You Dukandar”, that includes a series of videos lauding the unparalleled efforts of local shop owners of India. While thanking them, the videos highlight the importance of uninterrupted services provided by small businesses, merchants, grocers and vendors during the extended nationwide lockdown. While COVID-19 pandemic brought life to a standstill, the country continued to enjoy everyday luxuries—all thanks to these unsung heroes.

Throwing light on the thought behind this campaign, Ved Prakash, VP – Marketing, Khatabook said, “During the nationwide lockdown when all the big names were unable to deliver, it was the small shop-owners, sellers, merchants and SMBs who put themselves in the service of the entire nation. We are indebted to these frontline workers for supplying everyday necessities to countless households of India. Their resilience can be seen in the way the number of transactions has increased by 2.5 times in essential categories in the past 3 months. For non-essential, we are now seeing a recovery of 20-30% in the last 3-4 weeks. This initiative is a small attempt to express our heartfelt gratitude to these heroes.”

Khatabook is the fastest-growing player in the small business segment in the country with over 8 Million+ monthly active merchants. With a dominant presence across 700 out of 729 districts in the country, Khatabook is paving the way for a digital lending eco-system in India. Userengagement on Khatabook has returned to pre-COVID traction levels with 90% of the transaction value coming from shopkeepers who are reverting to the app after 3 months.