Numerous budding artists, as well as accomplished musicians contributed to the final output of #HarBeatJingalala(
As part of the campaign, the final Music Day video in collaboration with various influencers like musician Raghav Sachar was brought alive on 21st June 2020 and premiered on Tata Sky Music 815 & Tata Sky Music+ 817 along with the Tata Sky social media handles. The diverse tunes received from the musically inclined people from all walks of life were amalgamated into one song. Despite the challenges, this video synced the various tunes into one cohesive composed song that reached over 1 million hearts.
Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc said,
“Amidst the pandemic, it’s no surprise that people are hunting for inspiration within their homes to trigger their creativity. The insight arrived when we looked at the current scenario closely and arrived at the conclusion that music brings people closer at all times. With the opportunity of celebrating World Music Day, we brought out the importance of music and gave a platform to those who are willing to sing out loud. Here’s hoping that #HarBeatJingalala makes our users sway to the magic of their tunes.”
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