RACOLD launches International quality “ANDRIS” range of water heaters

~ Racold launches perfect square shape Italian designed product range to fall in love at first sight.

~ The premium yet affordable water heater is priced from Rs.7630/-onwards

Mumbai, January 19, 2016: In Mumbai today, Mr. Carlo Andreatini, Director – Rapid Development Countries at Ariston Thermo Group and Mr. V Ramnath, Managing Director, Ariston Thermo India Private Limited together unveiled a new range of electric storage water heaters ‘Andris’ under the brand Racold.

Designed by the renowned Italian Designer Umberto Palermo, Andris is a premium designed water heater which is meant to enhance the aesthetic of the bath space. The path breaking design is already successful in Vietnam and South East Asia market and is much awaited product of the year in India.

Andris has a titanium enamel coating on its inner tank which provides durability even in the harshest of water conditions. Andris has a minimalistic design which is a perfect balance of geometry and style. The combination of compact design and thick PUF insulation makes it highly energy efficient which is also validated by the 5 star rating from BEE. Andris is also rated 8 bar which enables it to withstand high pressure making it suitable for high rise buildings.

At the occasion, Mr. Carlo Andreatini, Director – Rapid Development Countries at Ariston Thermo Group said, “Racold has been the leader in the market with a third of the Indian market. We see huge potential in the Indian market and we are committed to grow the market in India. Ariston Thermo is delighted to be part of this launch which will help us strengthen our position in the market”.

Speaking at the launch event, Mr. V Ramnath, Managing Director, Ariston Thermo India Private Ltd. said, “There is an emerging trend for designer bathrooms. Bathrooms are no longer just a utility space, just like a house or a living room is an extension of one’s identity and is seen as a reflection of one’s taste, choices and personality. We continue to set the benchmark in the industry by introducing innovative, state-of-the-art technology and aesthetically designed products every year. The new offering bears testimony to our ability of constantly offering innovative and customized solutions based on consumer insights. We continue to invest and look at opportunities on how to expand the category. Our endeavor going forward will be to focus on consumer backed innovation, distribution, after sales service & world class manufacturing”.

Andris will be available in the capacities of 10, 15 & 25 liters across two variants Andris Lux and Andris Lux Plus. The price starts from Rs. 7,630/- and is being launched across India.

For more details on the complete range of water heating solutions, visit www.racold.com.