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Oriflame celebrates World Environment Day for a better, more beautiful tomorrow
This year, the brand is reinforcing its love for nature and passion to make the world a better place, now and forever
Mumbai: 9th June 2021: June 5, 2021 marks World Environment Day. For over a decade Oriflame, leading social selling Swedish beauty brand, has been systematically reducing its impact on nature, which holds a very special place in its heart. With this love and commitment towards nature, the brand has identified and understood its impacts on the world around us – within Oriflame’s own operations and along its entire value chain. From this foundation, Oriflame built a holistic sustainability strategy with a focus on Climate, Water & Forest.
Climate
A proud climate-conscious company, Oriflame has achieved 76% absolute reduction in GHG emissions since 2010. It uses 100% renewable electricity at all Oriflame-operated sites since 2018. All waste generated across its manufacturing sites in India is sent for recycling and 100% of its plastic packaging is recycled and co-processed through its waste management partner. In 2020, this has saved over 8 million litres of water and 2.5 million kWh of energy.
Forests
Oriflame has planted 6 million trees and protected them in reforestation projects. In 2020, 99% of its paper , board packaging and catalogues came from credible certified sources or recycled materials. In doing so, the brand is reducing CO2 emissions while allowing individuals to breathe free in fresh air.
Water
Oriflame uses 100% natural-origin exfoliants like almond shells, fruit seeds and olive stones in their scrub products that do not pollute the oceans. It also chooses to use bio-degradable formulations in its Love Nature rinse-off products and masks to further the cause. Since 2015, the brand has achieved 7% reduction in water usage per produced unit at manufacturing sites.
Marking the occasion of World Environment Day, Oriflame, has launched its latest digital campaign – #TowardsABeautifulTomorrow. Building on its constant commitment towards sustainability, Oriflame is encouraging its digital audiences to repurpose their used beauty containers in creative ways with its latest challenge.
