Published
3 years agoon
Ø The connected solution platform is developed by Bosch India with its software and system expertise and will be available to customers as “AdrenoX Connect” app on Playstore and Appstore
Ø The solution equipped with a range of connected features have been developed by Bosch for Mahindra to offer an innovative, immersive, and intuitive experience to customers while enhancing safety and convenience.
Ø Connectivity ecosystem is built, integrated, validated, and will be managed by Bosch for the M&M XUV300 and XUV700 vehicle platforms
Bengaluru, India – Bosch India and Mahindra & Mahindra (M&M) have collaborated to develop the Mahindra connected vehicle platform “AdrenoX Connect” to deliver seamless connectivity and enhanced user experience in the flagship SUV XUV700. Aligned with M&M’s requirement and Bosch India’s vision for a connected strategy, this engagement has stemmed an innovative, immersive, and intuitive solution on the cloud to augment control in the end-users’ personal companion. This work together integrates different partners in the connectivity ecosystem to conceive and develop connected vehicle platforms and corresponding applications on the cloud.
As a solution orchestrator, Bosch will operate the connectivity ecosystem with different partners and manage the service operations for vehicles post production while validating the solution for production readiness. The end-to-end connectivity ecosystem is built, integrated, validated, and will be managed by Bosch across M&M vehicle lines, including the XUV700 and XUV300. The Connected Solution platform is engineered in India with software and system competencies for on-board and off-board. The platform additionally encompasses a state of the art, end-to-end security aspect based on the solutions from ESCRYPT to cover the complete life cycle of the vehicles. This allows Bosch to deliver an advanced, safe, comfortable, and hassle-free driving experience for M&M‘s end consumers while ensuring a robust and holistic security system across the entire product lifecycle.
The Mahindra Connected Car platform onboard the XUV700 consists of various connectivity features that can be accessed on Mobile App and smart watches through the Adrenox connectivity system. Some of the features are:
Commenting on the collaboration, R K Shenoy, Senior Vice President for Mobility Engineering at Robert Bosch Engineering and Business Solutions Private Limited said, “In line with mobility megatrends of personalized, automated, connected, and electrified (PACE), Bosch considers vehicles as a third living space. We believe that connectivity as part of the smart mobility system is a critical element to derive various applications to effectively engage the user and to provide impeccable user experience. With years of deep automotive domain expertise and strong on-board and cloud software competencies at Bosch in India have enabled us to deliver state of the art connectivity solutions for Mahindra. We are excited to partner with Mahindra and are looking to continuously enhance the customer experience by augmenting the AdrenoX connected system with additional features in near future.”
Velusamy R, Chief of Global Product Development, Automotive Division, M&M Ltd. said, “We at Mahindra are excited to partner with Bosch to enable robust new-age mobility solutions for our global brand XUV700. Our joint endeavour is to build a cutting-edge ecosystem of real-time connectivity, infotainment and telematics for our customers.”
Commenting on the partnership, Mr. Sandeep Nelamangala, Executive Director and Head of Sales – Mobility Solutions, Bosch Limited said, “Connectivity is viewed as a key differentiator in enhancing user experience and engagement by numerous OEMs in the passenger vehicle segment. With its deep level automotive domain and connected ecosystem expertise, Bosch has played a pivotal role in connecting, integrating, and validating different partners to deliver seamless user experience on the Mahindra connected vehicle platform. Our collaborative ecosystem approach and endeavor in simplification makes us uniquely positioned as a single point of contact to drive modernization in the connected mobility space while continuing to foster exponential speed, value, and client confidence.”