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LIC the world’s strongest insurance brand: Brand Finance Insurance 100 2024 Report



Mumbai 26th March 2024 : Public sector behemoth Life Insurance Corporation of India is the strongest insurance brand, as per a report released by Brand Finance Insurance 100 2024. The report notes that LIC’s brand value remains steady at USD 9.8 billion, accompanied by a brand strength index score of 88.3 and an associated AAA brand strength rating.

Following LIC, the rankings highlight Cathay Life Insurance as the second strongest brand, experiencing a 9% increase in brand value to USD4.9 billion, closely followed by NRMA Insurance, which saw an 82% rise in brand value to USD1.3 billion.

LIC Chairperson, Mr Siddhartha Mohanty said – “LIC is grateful to all its Policyholders and stakeholders who have reposed their faith in LIC for almost seven decades. We are conscious of the needs of our customers and are continuously developing new products to meet their needs of Insurance and Investments. We continue to focus sharply on customer servicing and create value enhancement for all our stakeholders. We are humbled by being ranked 1st in the list of Strongest Insurance Brands 2024 by Brand Finance Insurance 100 2024 report which is a reflection of their trust placed in us.”

Notably, Chinese insurance brands maintain dominance in the global rankings, with Ping An leading with a 4% increase in brand value to USD33.6 billion, followed by China Life Insurance and CPIC defending their 3rd and 5th positions, respectively. Allianz from Germany and AXA from France retain their spots in the 2nd and 4th positions to complete the Top 5.

Among the brands experiencing significant growth in brand value, NRMA Insurance from Australia stands out with an 82% increase to USD1.3 billion, along with Denmark’s Tryg, which saw a 66% rise to USD1.6 billion.

Additionally, LIC India achieved the highest first-year premium collection of Rs. 39,090 crore in FY 2023, while SBI Life Insurance and HDFC Life Insurance led the private sector with new business premium collections of Rs. 15,197 crore and Rs. 10,970 crore, respectively.

In recent developments, the government approved a 17% wage revision for LIC employees, effective from August 2022, benefiting over 110,000 employees. LIC’s shares also reached an all-time high of Rs 1175, making it India’s most valuable PSU company and reclaiming its status as the fifth most valuable Indian listed company, surpassing SBI in market valuation.