icustommadeit.com, a Pune based Start-up Company that facilitates creation and retail of customized merchandise, has raised USD 250,000 in its second round of funding. The investment was led by Virendra Shahney, a well known director, producer and screen writer in the television industry and eminent Cardiologist Dr Paresh Doshi. The company plans to use the investment received to bring about an improved technology for a better user interface and have an international presence in next six months. With the current round of funding, icustommadeit.com has now raised a total of USD 400,000.