Eureka Forbes launches new marketing campaign for Aquaguard with goodwill ambassadors-Madhuri Dixit Nene & Dr. Shriram Nene

Eureka Forbes, India’s leading health & hygiene company and pioneer in water purification, has roped in Madhuri Dixit Nene and Dr. Shriram Nene as goodwill ambassadors for its flagship brand, Aquaguard, for a five-year term, which is a first in its 33 years of existence. As part of its campaign, the couple will be seen together for the first time in a television commercial that will be aired on April 26, 2015.

India is facing a severe public health crisis with increasing water-borne diseases and a deteriorating quality of groundwater. Water is the most influential and vital component of our wellbeing, providing the body with the ability to maintain good health by hydrating itself. However, this can only be achieved if the quality, content, and structure of the water meet the body’s requirements. According to the WHO’s recommendations, drinking water should be free of contaminants and bacteria and have the right balance of essential minerals to be considered truly healthy and fit for drinking.

In its 33 years of existence, Eureka Forbes has been consistently striving to bring innovations and technologies to provide healthy drinking water to customers across India. Aquaguard aims to address the issue of lack of awareness on the importance of consuming healthy drinking water with a new positioning of ‘Shudh se Zyada, Sehat ka Vaada’. As part of this initiative, Madhuri Dixit Nene and Dr. Shriram Nene will come together in a candid avatar to highlight the importance of consuming healthy water. The campaign has been planned by Triton Communications and will be launched across all media channels and platforms.

Sharing his thoughts on the announcement, Mr. Marzin R. Shroff, CEO- Direct Sales and Senior VP, Marketing, Eureka Forbes Limited said, “Safe water, pure unpolluted air & hygienic living for all Indians has been the vision of Eureka Forbes. As health care and culture innovators, Dr. Shriram Nene & Madhuri Dixit Nene believe that life is all about balance: staying in great shape and living up to our full potential. It is about building the ecosystem and helping those around you to do the same. It is this larger cause of healthy living and shared values & vision that binds Eureka Forbes and the celebrity couple together.”

Commenting on her association with Aquaguard, Actress Madhuri Dixit Nene said, “I have personally grown up drinking Aquaguard water and as a custodian of my family’s wellbeing, it gives me a sense of reassurance to be associated with the brand. Healthy water is an integral part of my workouts and dance routines, and it becomes especially important in order to prevent dehydration during long sessions.”

Speaking on his first-ever brand association, Dr. Shriram Nene said, “Knowing that Aquaguard has always remained so invested in its customers’ lives, fighting water contamination over the years, I am glad to be associated with a brand that lived up to its promise of providing safe water to citizens, with constant innovation. We hope to make a difference towards building a healthier India through this association.”