Technology
Bollywood megastar Hrithik Roshan becomes brand ambassador of the leading global meet-up app happn
7th April 2017 Mumbai – happn, the French meet-up app, has just announced its partnership with Superstar Hrithik Roshan.
happn created the very first 100% mobile meet-up experience to offer a facilitator and help its users to interact with those that already share a part of their world. happn has revolutionized the industry by bringing back real-life in the user experience thanks to the unique combination of hyper-geolocation in real-time.
On the street, at work, at a party… it could be anywhere. happn puts real life experiences first and favors everyday coincidences. happn simply provides the answer to a universal desire: how can we find that handsome stranger again, the one we didn’t dare approach? Because it seemed inappropriate, impolite or wasn’t the right time.
The app gives users a second chance, the chance to discover, to find a person that caught their eyes.
happn’s concept is very straightforward yet universal: in big cities, you cross paths with so many people everyday, with whom you already share the same environment and potentially many other things by living or going out in the same areas. Why not actually meeting and getting to know them? Great people are around you. In showing you who’s been in the same place at the same time as you, happn acts as a tool to provide people with second chances at missed connections.
happn was co-founded by Didier Rappaport, also Chief Executive Officer of the company, and Antony Cohen. The app first launched in February 2014 in Paris, followed by London in May 2014 and New York City in September 2014. Today the app operates worldwide mainly across 40 major cities – including London, New York City, Sao Paulo, Buenos Aires, Istanbul, Rio de Janeiro, Paris, Madrid, Sydney, Moscow and Mumbai to name a few – and has amassed 28 million users. In 2016,happn has grown at a pace of 2 million new users each month.
India’s got among the biggest and most populated cities in the world. It’s also the second fastest growing country, in terms of technology, internet, mobile penetration and digital communications. The company has naturally come to turn its eyes on India where it already accounts for close to 1 million users, and now officially launches its activities in the market, supported by great Indian business names and major Bollywood actor Hrithik Roshan.
About his choice to partner with happn, Hrithik Roshan said, “What attracted me to happn is its concept of provoking your destiny. And that it’s not just a meet up app but more a tool to help you connect with people you have crossed paths with. It’s a wonderful easy way to connect while maintaining respectability and dignity. You aren’t just searching randomly but probably finding what is meant for you. As a society, India is living trough various changes and in coming days we will change further. Technology will increasingly play a major role in our day today lives. happn is something that I call intuitive technology and that can actually be life changing.”
“Mobility has brought back together the digital and real worlds. Thanks to meet-up apps and social media, and more specifically to real-time technologies, online and mobile platforms has found mainstream acceptance in the last couple of years, and has skyrocketed in terms of usage”, commented Didier Rappaport, the CEO of happn. “India is following the move, driven by an increasingly tech-savvy, digital young audience and millennials. We are delighted to have the support of a Bollywood icon like Hrithik Roshan. He is not only adding to the glamour quotient of the app but also a tremendous amount of credibility that will help us expand in the Indian market in an effective manner.”
happn also attracted investors such as Nimish Arora, owner of DCtex Furnishings and the music label Lahari Music.
