Atul Joshi – A visionary man with unbelievable innovations in photography sector for last 35 years

Founder of Atul Video and AVM news Mr. Atul Joshi was also an ex-president of Mumbai Photographers Association known as MPA and treasurer of Sahyog Photographer Society which works as a charity organisation for photographers.

It is rightly said “Photography is an art of teleporting the past into the future!” and Mr. Atul Joshi leaves no stone unturned to capture all the special moments so that people can re-live those precious moments anytime in the future.

A man who always strives to enhance his work by using the latest technology and equipment for color correction and digitally cleaning the photograph to fulfill the prestigious and personalized demands of his clients so that they get to live their dream day over and over again.

Mr. Joshi started photography as a hobby which became his passion and now he has become the most renowned Cinematographer and Entrepreneur. 35 Years ago journey was started with a single man with a professional camera and has now transformed into a prime media house known as Atul Video.

Mr. Joshi has also been rewarded with many prestigious awards for his outstanding contribution in the field of photography and videography.

Atul video has a big team of experienced and creative professionals in each field such as Cameramen, D-O-P, offline, online editors, and also have a green screen chroma studio.

The team presents the work in a very natural, happy, and creative way, focusing on spontaneous moments and real emotions. Providing high-quality films and pictures.

Atul Video’s team works in a very high professional style where there is a specialised team leader for each domain for the better experience of their clients to avail the vast facilities of their experts into categories such as Wedding Scenes and Sporty Effect.


The Wedding Scenes team captures the bride and groom’s magical journey from the pre-wedding shoot to their big day. From the couple’s joy and excitement of getting married, the stolen glances between the bride and her mother, to the father’s emotional upheaval during the ‘vidai’of his little princess, the team of wedding scenes immortalizes every frame painted in all colours of emotions.

Apart from weddings their expert team of Videographers and Photographers also lend their services in pre-wedding, save-the-date, engagement, sangeet function, and the entire wedding function.

SPORTYEFFECT is a one-stop solution for all kinds of sports event coverage
Sportyeffects’ expertise team of videographers photographers editors, technicians, and graphic designers are specialists in sports events such as tournaments of cricket, football hockey etc with live streaming.

Sporteffect has recently completed the shoot of a cricket tournament in Wankhade Stadium after the pandemic with the best marketing solution DIGIBAAP.

With the entire setup of 50-70 people at a glance with our entire setup following with 1-10 camera’s of live mixing, internet live on Facebook and youtube and right from ball to ball score to average, run rate to slomo into the best of the shorts possible, to play a summary, everything in one sports app which is called the Sporteffect. It is an app that will start trending across once it starts rolling.

Atul video’s wide range of services also include:
• Interior Photography/ Cinematography
• Food Photography/ Cinematography
• Corporate Photography/ Cinematography
• Product Photography/ Cinematography
• Fashion & Events photography and cinematography.

Atul video has also got opportunities to shoot with amazing Bollywood celebs such as Akshay Kumar, Tapsee Pannu, and many more.

Atul video has also worked for top brands such as Manish Malhotra, Wizcraft, TBZ, Naidu club KAZO FUJIFILM BUCKAROO and many more.

Atul Video has the achievement of having more than 15000+ happy clients till date.
They have also done 8000+ photoshoots, 7000 + wedding shoots, 2000+ corporate shoots, 200 + Brand/ Products shoots and 300+ working days in a year

This is a journey of a common photographer turned into a big entrepreneur Mr. Atul Joshi.

Riyaz Ahmed, Editor In Chief, Mti News