Wrangler Celebrates 70th anniversary with its Autumn Winter’17 Collection.

his year, Wrangler celebrates its 70th anniversary of producing perennial fashions with a global advertising campaign and a fresh anniversary collection, influenced by their iconic, revolutionary denim and authentic retro looks that took the 1970s by storm.

Wrangler was the definitive denim brand for teenagers back in this style-setting decade, and the anniversary collection has been artfully inspired by the brand’s notable archive finds: reinventing the most popular ’70s styles for today’s spirited youth with a passion for life and all of its adventures.

Trademark Wrangler basics are back and better than ever, as the label taps into’70s imagery for inspiration and relaunch the timeless vintage logo. The collection includes bold, colourful t-shirts featuring variations of the iconic ’70s Wrangler rainbow graphic, and signature staples in vibrant hues with retro seventies cuts. The rainbow symbolises confidence, exuberance and freedom: traits that are intrinsic to the Wrangler’s brand’s persona. Denim comes in authentic stone washes and brighter shades of blue.