Volvo Cars launches the 2017 V40 & V40 Cross Country adorning ‘Thor’s Hammer’

Opens a new 3S Facility in the heart of Kochi

Mumbai, December 16, 2016: The chic Volvo V40 and the V40 Cross Country launched today along with the 3S facility in Kochi – Kerala Volvo. The V40 has won accolades across the globe for its trendy Scandinavian design and now comes with the famous Thor’s Hammer headlights. Thor’s hammer headlights cue distinct Volvo design and is currently in the 90s Cluster (Volvo XC90 & Volvo S90).

Equipped with a host of technology and features it bears testimony to the continuing transformation of the Volvo marquee in the luxury segment. The V40 range comes standard with Pedestrian Airbag, an industry first and Volvo’s commitment to 9 decades of class-leading safety.

At the launch of the new showroom alongwith the two new car launches Tom von Bonsdorff, MD, Volvo Auto India said, “The Launch of V40 & V40 Cross Country today along with the new 3S facility in the heart of Kochi emphasises our commitment to garner a 10% segment share in the medium term. The car was well received when we launched the Cross Country in mid 2013 and the V40 in June 2015. With a refreshed look and even more features this version will find traction among young buyers across India. We are now geared up for leveraging the potential of the Kerala market with our new partner and 3S facility”.

Mr. Bonsdorff added, “We have been traditionally strong in the Kerala market and our commitment is further underlined with the appointment of our new partners Kerala Volvo, the state-of-the-art 3S facility is in the heart of Kochi. The showroom built on new Volvo Retail Experience is spread over 8000 sqft and the adjoining workshop equipped with latest experienced technicians will be able to attend to customers”.

Design:

Volvo V40 & V40 Cross Country now gets the Full-LED Thor’s Hammer headlamp cluster, a new waterfall design grille with the large Ironmark (like the XC90 & S90) to make this car look even more cool. The interiors come with 3 different leather trims for the V40 & 5 leather trims for the V40 Cross Country including dual-tone. A new set of wheel design for both models enhance the look further.

Safety:

The V40 received 5 star Euro NCAP ratings when it was launched with the best scores ever for any car. The refreshed V40 & V40 Cross Country have the following safety features

Ø  World-First Pedestrian Airbag

Ø  Safety Cage

Ø  2-stage front airbags with drivers knee bag

Ø  Pretensioners for front seats

Ø  Dynamic Stability & Traction Control

Ø  Emergency Brake Assist with ABS

Ø  Side Impact Protection

Ø  Whiplash Protection

Powertrain:

The V40 & the V40 Cross Country comes with sub 2L powerful and efficient diesel engine with 6-Speed automatic FWD. Volvo was the first car brand to introduce DPF as standard across our carlines. DPF reduces particle emission (PM2.5 & PM10) by atleast 95%.

Key Features:

For an entry level luxury hatch the V40 & the V40 Cross Country is very well equipped. Here are some key features:

Ø  Full LED Headlamps

Ø  Leather upholstery

Ø  Interior Air Quality System that reduced PM2.5 & PM10 by 95%

Ø  Power Operated front seats with drivers memory

Ø  Personal Car Communicator with keyless entry & drive

Ø  Fixed panoramic sunroof

Ø  Bluetooth & USB enabled High Performance audio system

Ø  Gear Shift paddles

Ø  Park assist pilot + Park Assist, front & rear

Ø  Rear parking camera

Ø  City safety

Price (Ex-showroom, Delhi):

• V40 D3 R-Design – INR 28.53 Lakh
• V40 D3 Kinetic- INR 25.49 Lakh
• V40 CC D3 Inscription – INR 29.4 Lakh
• V40 CC T4 Momentum –  INR 27.2 Lakh

* The specification sheet of V40 Cross Country is for the V40 CC inscription model since the V40 Cross Country D3 Momentum is only on order basis.

Volvo Auto India

Swedish luxury car company Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in South Delhi, West Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam, Kolkata and Vijayawada. Expanding soon to Lucknow, Pune and Jaipur.

The company sells eight luxury models.

Volvo S60 – A sporty sedan

Volvo S60 Cross Country – All road. All weather sedan

Volvo V40 – Luxury hatchback

Volvo V40 Cross Country – The adventurous cross country

Volvo XC60 – A technologically advanced luxury SUV, apt for Indian roads

Volvo XC90 – The most awarded 7-Seater Luxury SUV

Volvo XC90 Excellence- India’s first plug-in hybrid SUV

Volvo S90- The premium luxury sedan
Volvo’s Brand Philosophy

‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought, the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.

For more on Volvo Cars, please visit – www.volvocars.in

By Lokesh Shastri