Ujjivan Financial IPO opens on April 28, 2016 with Price Band of Rs.207 – Rs.210

Price Band: Rs.207 to `210 per Equity Share of Face Value of `10 each

The Floor Price is 20.7 times the Face Value and the Cap Price is 21 times the Face Value

Bids can be made for a minimum of 70 Equity Shares and in multiples of 70 Equity Shares thereafter

• Fresh Issue of Equity Shares aggregating up to Rs.3,581.61 million^**
• Offer for Sale of up to 24,968,332 Equity Shares by the Selling Shareholders
• Bid/Offer Opening Date – April 28, 2016 and Bid/Offer Closing Date – May 02, 2016

MUMBAI, April 21, 2016: Ujjivan Financial Services Ltd. (“UFS” or the “Company”) is a Non Banking Financial Company – Micro Finance Institution (“NBFC-MFI”) which started operations in 2005 as a Non Banking Financial Company (“NBFC”). As of December 31, 2015, UFS has served over 2.77 million active customers across 24 states and union territories through a network of 470 branches and 7,862 employees. The IPO opens on April 28, 2016 and closes on May 02, 2016, with a price band of ` 207 – ` 210 per Equity Share of face value of ` 10 each. The Anchor Investor Bid/Offer Period shall be one Working Day prior to the Bid/Offer Opening Date, i.e. April 27, 2016.

The IPO consists of a fresh issue of Equity Shares aggregating up to ` 3,581.61 million by the Company and an offer for sale of up to 24,968,332 Equity Shares by Elevar, FMO, IFC, IFIF, MUC, Sarva Capital, WCP and WWB. The Company, in consultation with the BRLMs, has completed a Pre-IPO Placement of 14,236,057 Equity Shares for cash consideration aggregating to ` 2,918.39 million. The size of the Fresh Issue as disclosed in the Draft Red Herring Prospectus dated December 31, 2015, being ` 6,500 million, has been reduced accordingly.

The Offer is being made through the Book Building Process, wherein 50% of the Offer shall be allocated on a proportionate basis to Qualified Institutional Buyers (“QIB Portion”). The Company and the Selling Shareholders, in consultation with the BRLMs, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis (“Anchor Investor Portion”), at the Anchor Investor Allocation Price. At least one-third of the Anchor Investor Portion shall be reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above Anchor Investor Allocation Price. In the event of under-subscription, or non-allocation of the Anchor Investor Portion, the balance Equity Shares shall be added to the QIB Portion. 5% of the Net QIB Portion  shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the Net QIB Portion shall be available for allocation on a proportionate basis to all QIB Bidders (other than Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer Price.

Further, not less than 15% of the Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Offer shall be available for allocation to Retail Individual Bidders in accordance with the SEBI ICDR Regulations, subject to valid Bids being received at or above the Offer Price. All potential Bidders (except Anchor Investors) shall participate in the Offer mandatorily through the Applications Supported by Blocked Amount (“ASBA”) process.

Any Bidder who, either by himself directly or indirectly or along with the relatives, or associated enterprises, or persons acting in concert (as described under section 12B of the Banking Regulation Act) (“Other Persons”) associated with it, Bids for such number of Equity Shares that (along with the existing aggregate shareholding in the Company of such Bidder and the Other Persons associated with such Bidder), results in such Bidder, together with the Other Persons associated with such Bidder, holding 5% or more of the post-Offer paid-up share capital of the

Company, shall obtain a valid and subsisting approval of the RBI to be eligible to acquire and hold, after considering its existing shareholding if any, in the Company, together with the

existing shareholding in the Company, if any, of the Other Persons associated with such Bidder, 5% or more of the post-Offer paid-up share capital of our Company, either individually or

on an aggregate basis with the Other Persons associated with such Bidder, as the case may be, subject to the subscription level in the Offer.

The Company proposes to utilise the Net Proceeds of the Fresh Issue for augmenting its capital base.

Kotak Mahindra Capital Company Limited, Axis Capital Limited, ICICI Securities Limited and IIFL Holdings Limited are the BRLMs to the Offer, while Karvy Computershare Private Limited is the Registrar to the Offer.

The Equity Shares of the Company are proposed to be listed on the BSE and the NSE.