Digital content consumption is on the rise and content aggregators face the challenge of how to customise, curate and present diverse content to users. Content providers face difficulties in distributing content of different formats, while consumers are swamped by an information overload.
As an answer to this challenge, UCWeb India, part of Alibaba Mobile Business Group, has announced the launch of UC News – a platform that brings together news content from over 20 featured channels, including news, cricket, technology, entertainment, movies, lifestyle and more.
UC News is the perfect solution, providing relevant, local, community-centric content. The app, developed exclusively for India, is powered by the company’s big data technology that tracks and matches the trending keywords on Facebook and Twitter and decides on the trending topics before recommending them to the user.
UC News offers a platform that brings together both traditional and new media content creators in a single place, and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser. It is an easy-to-use app, and features a unique and highly user-friendly interface. The app also allows users to customize content subscription, as they can choose any kind of content they wish to consume. To help make valuable opinions heard, UC News is also planning to partner with self-publishers and key opinion leaders in the future for original content.