STUDDS FURTHER STRENGTHENS ITS RETAIL PRESENCE IN MAHARASHTRA

INAUGURATES SECOND ‘EXCLUSIVE BRAND OUTLET’ IN MUMBAI

Mumbai, December 20, 2019 : STUDDS ACCESSORIES LIMITED, the world’s largest two-wheeler helmet manufacturer (in terms of volumes sold in a year), inaugurated their state-of-the-art, Exclusive Brand Outlet (EBO) in Goregaon, Mumbai. This marks seventh EBO by STUDDS in the country and the company aims at inaugurating fifteen such outlets nationwide by the end of FY’20.

The Exclusive Brand Outlet will feature products from the company’s two flagship brands – STUDDS and SMK – and will be available for customers across the city.

This outlet offers a wide range of premium helmets and two- wheeler accessories, including, side boxes, top boxes, biking gloves, rain suits and biking goggles.

Indigenously designed to offer unparalleled in-store experience, this store acts as a one stop shop for riding community, looking to buy from a wide range of new age helmets with advanced head protection technology. The other exclusive brand outlets are already operational at Dehradun, Rohtak, Kochi, Mumbai, Bengaluru and Vijayawada.

Talking about the outlets, Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said, “Maharashtra is an important market for STUDDS and we believe that our products will appeal to distinct customer profiles in the region. With our EBOs, we are delivering on our vision of having a strong network across the nation.”

“Being the world’s largest two wheeler helmet manufacturers, we are inclined with the Government’s policy to promote road safety amongst the riders in the country. We also plan to add advanced range of head gears and accessories in due course of time. Our objective is to take brand to masses and transform their riding experience.” he further added.

The new outlet will feature a comprehensive range of exclusive products from STUDDS and SMK, thereby, presenting an exciting and contemporary portfolio to customers. SMK is a premium brand which was conceptualized in Europe and is popular among biking community for its comfort, style and value added features.

In line with its phased expansion strategy, STUDDS plans to open several exclusive outlets across the country. With rising demands for two-wheeler accessories, the company is aiming to double its manufacturing capacity in helmets and motorcycle accessories in the coming years.