Business
SHELL LUBRICANTS INDIA LAUNCHES INDIA’S FIRST ‘LIFETIME ENGINE WARRANTY’ FOR CONSUMERS
Shell Lubricants, the global leader in finished lubricants, today announced the launch of another industry first – ‘Shell Helix Ultra Lifetime Engine Warranty’. Shell Helix Ultra with PurePlus Technology, the first motor oil made from natural gas was launched in India last year. On Shell Helix Ultra, this year, Shell is unveiling a first-of-its-kind engine warranty programme to motorists for up to 15 years/100,000kms, which makes for the average lifespan[1] of a car.
This lifetime engine warranty will be available exclusively for Indian-registered cars using Shell Helix Ultra with PurePlus Technology and will cover lubricant-related engine failures. In addition, a limited period warranty of 5 years is also offered to consumers using Shell Helix HX7. Car owners using Shell Helix Ultra or Shell Helix HX7 across India can avail this Engine Warranty program free of cost by registering on the Shell Lubricants’ official Lifetime Engine Warranty website.
Speaking at the launch, Nitin Prasad, Managing Director, Shell Lubricants India said, “We are proud to be the first and only lubricant manufacturer in India to launch a Lifetime Engine Warranty for our consumers. Following the launch of Shell Helix Ultra with PurePlus Technology, we are so confident of the performance of our motor oil to protect against motor oil-related engine failure that we decided to offer consumers this warranty proposition. This offers you added peace of mind, and lets you drive without worry, at no extra cost. With innovation at the heart of what we do, Shell has invested millions of dollars for over 40 years on research and development to create these next generation motor oils. Our motor oil delivers high levels of cleansing and protection for today’s engines. With this programme, we aim to deliver the highest level of confidence and customer satisfaction and be the most trusted lubricant supplier.”
Shell’s latest innovation in lubricant technology – motor oils made from natural gas – was made possible by Shell PurePlus Technology. This is a revolutionary Gas-to-Liquid (GTL) process that converts natural gas into a crystal-clear base oil with virtually none of the impurities found in crude oil. This enables Shell Helix Ultra to provide superior wear[2] and corrosion protection[3], deliver up to 3% fuel economy[4], offer superior resistance to oil degradation[5], and reduced oil consumption5 because of better lower volatility properties. No other motor oil keeps your engine closer to factory clean6
“Furthering Shell’s formidable track record as a technology leader, we are excited to launch the Shell Helix Ultra Lifetime Engine Warranty in India which would serve as a testimony to the quality of our product. Shell Helix Ultra provides the consumer with optimal protection and performance for their car’s engine. The engine is the heart of the car and ensuring a healthy engine is the mark of a smart driver. All of our motor oils undergo rigorous testing to ensure they meet all major international industry and vehicle manufacturer standards. Shell Helix Ultra with PurePlus Technology provides superior resistance to oil degradation[6] so the motor oil stays stronger for longer in exceptional high temperatures. Shell Helix Ultra also offers superior wear protection to help extend engine life by protecting surfaces from wear beyond latest industry standards[7].” said Akhil Jha, Vice President, Technical, Shell Lubricants India
“We at Shell Lubricants believe that technology breakthroughs and innovation hold the key to bettering our consumers’ driving experiences. The warranty programme backed by Shell PurePlus technology is another such breakthrough. We will engage in an extensive media/activation outreach over the next few months to optimise awareness amongst our target consumers and different stakeholders. The campaign would aim at sensitising them of the importance of the engine, its maintenance, the role of the right lubricant and our warranty offering. We’re confident that more and more consumers will sign on for this unique offering and avail it to their best benefit,” said Mansi Tripathy, Chief Marketing Officer, Shell
