Schwarzkopf Professional unveils The Essential Looks Spring Summer 2016 ‘Made to Create collection’ in India

Aditi Rao Hydari walks the ramp as showstopper for Schwarzkopf Professional Essential Looks Spring Summer 2016

 Schwarzkopf Professional, a global leader in professional hair care, unveiled “The Essential Looks Spring Summer 2016” at Taj Lands End, Mumbai, today. Essential Looks celebrates hairdressers’ passion for hair, fashion, the future and encapsulates it into a luxuriously glossy trend book, a digital app, a breath-taking catwalk show and a stage event featuring live cuts and colours.

Taking inspiration from international fashion runways, Essential Looks condenses the looks into distinct trends that are incredibly diverse, each set to ignite creative hairdressers’ imaginations. This Spring/Summer, Essential Looks has created the ‘Made to Create Collection’; the sporty edge of URBAN SPORTS, the quirky and individual FREECREATION, and the space age FUTURE WAVE.

The event was presented by Simon Ellis, Corporate Vice President – International Professional Partner Services, Henkel Beauty Care, Kartik Kaushik, Country Head, Henkel Beauty Care Professional India and Najeeb Ur Rehman, Director – Professional Partner Services, Henkel Beauty Care India with Aditi Rao Hydari, critically acclaimed Indian film actress, as the showstopper of the collection.

The first of the three trends presented onstage by Mr. Simon Ellis was URBAN SPORTS – inspired by cool trainers, tracksuits and light-as-air fabrics. The trend compliments sportswear making it look good like never before. With intense colours to create bold colour effects using IGORA ColorWorx, the look uses the ultimate modern textures – flicks, quiffs, silky straight looks and top knots.

Next was FREECREATION – a fashion statement featuring layered looks for the individual with style and panache. Brilliant blonde hues and tones with strong graphic shapes, choppy texture and long tamed hair are used create to the look. Blonde hues and tones were delivered with our new IGORA VARIO BLOND Cream Lightener.

The third trend was FUTURE WAVE – where pure white and metallic silver, space age jackets and hoodies embrace the future. Showcasing a barely-there colour statement using our IGORA ROYAL Nude Tones, voluminous curls and languid waves ensure this trend has a broad appeal.

Speaking on the occasion Simon Ellis, Corporate Vice President – International Professional Partner Services, Henkel Beauty Care, “Instilling the right training and skills is the fundamental growth driver of our industry. Through ‘Essential Looks Spring Summer 2016’ tonight, we aim to showcase and also educate the hairdressers’ community about seasonal trends; along with holistic training that helps inculcate basic skills and knowledge to become a better hairdresser. The Essential Looks show is not just our image driver, exclusively developed by Schwarzkopf Professional, this single asset will help keep hairdressers at the head of a dynamic curve!”

Kartik Kaushik, General Manager, Schwarzkopf Professional, Henkel Beauty Care India said, “We live in a visually sophisticated world driven by trends that are born on the catwalks of the world’s fashion capitals. Essential Looks is a trend setting property created by Schwarzkopf Professional, which showcases the hair styles and coloring techniques inspired by these fashion capitals of the world, and in the process transform the world of hair. The aim of today’s Essential Looks event was to bring the catwalk to the Indian salons.”

For more than 130 years, Henkel has been a leader with brands and technologies that make people’s lives easier, better and more beautiful. Schwarzkopf Professional is part of the business unit Beauty Care Professional of Henkel, Düsseldorf, and is worldwide one of the leading suppliers in the hairdressing business. Based on a professional partnership with the hairdresser, the focus of Schwarzkopf Professional is to provide innovative concepts and services, which match the needs of international salon businesses. Schwarzkopf Professional is present in over 80 countries.

Schwarzkopf Professional India caters to all new-age hair care needs with a wide range of cutting edge products. These products are specially designed to provide professional hair care solutions. The range comprises of Colour, Form, Care and Finish products that are tailor made to provide complete hair care, and work magic on the tresses.

Henkel operates worldwide with leading brands and technologies in three business units:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions, both in the consumer and in the industrial businesses, with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of 18.1 billion euros and adjusted operating profit of 2.9 billion euros in fiscal 2015. Henkel’s preferred shares are listed in the German stock index DAX.

For further information please visit www.schwarzkopf-professional.com or www. henkel.in