Mumbai, February 13, 2025: Turkish Dried Fruits, renowned for their superior quality, rich taste, and extensive health benefits, have been officially launched in India through a dedicated campaign by the Turkish Dried Fruits Sectoral Board (TDFSB). The grand unveiling took place today at MEWA India 2025 trade show in Mumbai, in collaboration with the Nuts and Dry Fruits Council of India (NDFCI), in the esteemed presence of His Excellency Mustafa Kemalettin Eruygur, Consul General of Turkiye, Mr. Osman Öz, Chairman of the Turkish Dried Fruits and Products Exporters’ Association Sector Board, and Mr. Gunjan Jain, President of the Nuts and Dry Fruits Council of India (NDFCI), along with other distinguished guests.
Türkiye, a global leader in dried fruit production, leverages its rich agricultural heritage and sustainable farming to supply high-quality products to over 150 countries worldwide. This launch introduces Indian consumers to premium Turkish dried fruits such as figs, apricots, sultanas, and pistachios; ideal for snacking, cooking, and garnishing, enhancing both flavor and nutrition in various dishes.
During the launch, Mr. Osman Öz, Chairman of the Turkish Dried Fruits and Products Exporters’ Association Sector Board, expressed: “We are excited to introduce the Turkish Dried Fruits India Campaign, an initiative focused on bringing the premium quality, rich taste, and health benefits of Turkish dried fruits to Indian consumers. With Turkiye’s expertise in sustainable agriculture, our dried figs, apricots, sultanas, and pistachios offer a nutritious and delicious addition to India’s diverse food choices. This campaign is about providing Indian consumers with natural, high-quality options that enhance their everyday nutrition and culinary experiences. India is a country which holds a strong cultural connection to dried fruits in festive celebrations, traditional sweets, and healthy snacking, and we believe it is the ideal market for our naturally sun-dried, preservative-free dried fruits. We look forward to making Turkish dried fruits a preferred choice in households across India.”
Consul General Mustafa Kemalettin Eruygur emphasized the significance of this launch in strengthening trade relations between Türkiye and India, adding: “The introduction of Turkish dried fruits into India is a reflection of the ever-growing trade and cultural ties between our two nations. Türkiye and India share a rich culinary tradition, and this initiative opens new opportunities for collaboration in the food sector. As both countries continue to expand their trade relations, we are confident that Turkish dried fruits will find a special place in Indian households and food industries.”
Turkish dried fruits come in various types and forms, catering to diverse culinary needs. While sun-dried figs are enjoyed whole or processed into diced, paste, and granule forms for jams and confectionery, sultanas are available in light-colored varieties for baking or naturally sun-dried for cereals and desserts. Pistachios are offered whole, roasted, chopped, sliced, or as flour and paste, perfect for snacks, desserts, and confectionery. Each variety reflects Türkiye’s rich agricultural heritage, making them essential ingredients in both traditional and modern recipes worldwide.
Expressing his excitement about the launch, Mr. Gunjan Jain, President of the Nuts and Dry Fruits Council of India (NDFCI), spoke about the importance of Turkish dried fruits in the Indian dry fruit industry: “Indian consumers are increasingly seeking premium-quality dried fruits, and Turkish Dried Fruits are a perfect addition to our market. Their natural sweetness, superior texture, and rich nutritional value make them a fantastic choice for daily consumption, whether as a healthy snack or as an ingredient in various culinary creations. This partnership will help diversify the offerings in the Indian dry fruit sector while further elevating consumer preferences for high-quality products.”
Turkish dried fruits are a powerhouse of nutrition, rich in fiber, vitamins A, B, C, and E, and essential minerals like potassium, magnesium, calcium, and iron. They support digestion, boost immunity, and provide sustained energy. Their high antioxidant content helps reduce stress, strengthen bones, and promote heart health. With no added sugars or preservatives, they serve as a naturally sweet and wholesome alternative for a balanced diet, making them a preferred choice for health-conscious consumers worldwide.
Indian consumers can now experience the unmatched quality of Turkish dried fruits across modern retail outlets and leading e-commerce platforms. With a commitment to excellence, sustainability, and stringent food safety standards like ISO and HACCP, Turkish dried fruits are set to elevate India’s dry fruit market, offering a premium snacking and culinary experience for all.
Turkish Dried Fruits Sectoral Board (TDFSB), established in 2012, represents three key exporters’ associations: Aegean, Istanbul, and Southeast Anatolia. Operating under the Turkish Exporters Assembly (TIM) and the Ministry of Economy, the TDFSB is dedicated to enhancing the global recognition and demand for Turkish dried fruits. By organizing promotional campaigns and ensuring quality standards, TDFSB plays a pivotal role in sustaining Turkiye’s position as a leader in the global dried fruits market.
