PAYBACK Partners with Voylla, Rare Rabbit and Wandertrails ~Maximizes benefits to buyers with a unique loyalty value~

November, 2016 : PAYBACK, India’s largest multi-brand loyalty program today announced its partnership with one of the fastest growing fashion jewellery brand’s – Voylla, a new home-grown men’s lifestyle brand Rare Rabbit and an experiential online travel platform Wandertrails. This partnership aims at providing Loyalty Points to existing members and adding value to existing partner networks. It will strengthen partner network by driving loyalty for existing PAYBACK members, as these three partners are unique in their domain, products, and services.

This partnership helps PAYBACK to create three new sections in terms of Travel, Fashion and Jewellery. Voylla who started operations very recently has proved to be one of the newest and fastest growing jewellery brand offering the latest in trend designs. Rare Rabbit which is into men’s fashion has successfully created a marketplace for men who believe in style statement. The third partner on board – Wandertrails, is an experiential travel platform that caters to customised dream vacations and curated holiday activities for those who want to carry home memories of a lifetime.

The partnership will help PAYBACK expand its offerings into diversified online sectors like fashion, lifestyle, and experiential vacations, which has been witnessing growth in recent times. This association also allows Voylla, Rare Rabbit-and Wandertrails customers to earn and redeem PAYBACK points in more than 50 in-store and online partner brands of the program and can avail the exclusive PAYBACK Loyalty Program.

Through this strategic tie-up, customers can now earn and redeem points across all these partners, every time they transact through PAYBACK. These partnerships will maximize loyalty and reward options for PAYBACK members with assured earning points.

Wandertrails is an online platform enabling on-demand booking of experiences indigenous to a particular location as well as related experiential accommodation complimenting these experiences. It operates in a curated marketplace model with strong emphasis on integrity and depth of listings. Rare Rabbit is a new home-grown, all-in-one premium men’s lifestyle brand which is founded on the philosophy that men with taste should seek only ‘rare’ things in their lives, including attire. Vyolla is an online jewellery store that offers an array of designer wear jewellery and accessories for women, men, and children alike.

Commenting on this association, Mr Gaurav Khurana, Chief Marketing Officer at PAYBACK said, “This is an exciting day for us and we look forward to a long term association with Rare Rabbit, Wandertrails & Voylla and I feel proud to be associated with young companies who understand the pulse of the consumer. Fashion and travel is the trend today and this association will help PAYBACK to further reach out to an audience who look out for adventure and new things in life”.

He further added “Our endeavour at PAYABACK is to create more such collaborations in newer categories both within online as well as offline, as this allows shoppers with a greater choice in earning and redeeming their rewards at the click of a button. Also the fact that loyalty points today is the most important factor that the buyer keeps in mind while shopping, hence the need to be there, where your customer is. This association helps us to go a step closer to them and ensure that we keep serving them with the all-important loyalty points.

“We are pleased to announce our association with India’s largest multi-branded loyalty program PAYBACK. At Rare Rabbit, we strive to create premium products for fashion-conscious men with a taste for style. This association will give us the opportunity to connect with the existing loyal customer base of PAYBACK and we believe it is one of the best platforms for a young brand like us to enhance our presence with a customer base by providing them a unique experience “said Mr. Manish Poddar, Co-Founder, Rare Rabbit.

“We are happy to associate with the country’s largest loyalty program ‘PAYBACK’ which will provide an added benefit to our customers on their every purchase. Now, they can make the most of PAYBACK points by clubbing it with Voylla’s coupon codes and make their shopping experience delightful.” said Vishwas Shringi, Co-founder & CEO of Voylla.

“Our core ethos of delivering superior customer experience and making sure that one’s vacations are not pointless helped us to make this easy decision of striking this strategic partnership with PAYBACK. We are very excited about catering to PAYBACK’s huge customer base with experiential travel needs through our curated set of planned vacations and holiday activities all across the country” said Vishnu Menon K, Co-Founder & CEO, Wandertrails.

PAYBACK is India’s largest loyalty program. It presents many advantages over traditional, stand-alone customer loyalty schemes restricted to one brand or company. The power of PAYBACK stems from pooling loyalty benefits from many attractive partners: using one single card, members earn loyalty points when they shop from a wide range of merchants and brands – offline and online.