PARCOS PRESENTED THE LUXURY SYMPOSIUM AT GOA

Delighted to have had Hon. @Meenakshi Lekhi as the Chief Guest & HRH Queen Diambi Kabatusuila of Congo at the 6th edition, The Luxury Symposium 2022, in Goa.

The Luxury League organized it’s third edition of The Showcase 2022, a pop up of global talent from 26th March-27th March 2022. Brand India is about compassion, sustainability, luxury, craftsmanship. So why are Indians unable to leverage the soft power of Brand India? Basmati, coconut or haldi…Where is the global branding of India’s authentic treasures? Why can’t Indians stake claim to their glorious heritage?

The Luxury League is a Not-for-Profit Foundation, India’s first most powerful & influential platform for branding culture as luxury engaged in branding India, globally. The foundation serves as a standard-bearer to promote Indian arts, craft and heritage and is a global ambassador for Indian culture. The foundation also aims to create an environment conducive to creative thinking through dialogue and exchange of ideas amongst like-minded people, purveyors of luxury, global decision-makers, and the Government.

A consortium of decision makers, artisans, craftsmen, corporate global brands, consumers as well as the Government came together on the same platform & reimagined the connotations of luxury in a global context.

“India is so Luxurious that every national has the capacity of being the designer himself or herself. I believe Luxury Symposium will take the luxury forward to the world in many ways” said Hon. Minister of Culture & External Affairs, Smt. Meenakshi Lekhi.

“Let’s reimagine Luxury in an Indian context. The Luxury League promotes Luxury as a powerful agent of change through Indian art & craft. Our endeavour is to strengthen the voice of India by showcasing our artistic talents & brands.” Ritu Beri, Founder, The Luxury League

The showcase had guest engagement setups with a beautifully themed Parcos Perfume Wall with best in class display of fragrances and a Parcos Make up station featuring Shiseido Make up with one on one consultation with beauty experts. Shiseido curated specific make up looks depicting the evolution of Luxury Beauty over the decades.on the models for Ritu Beri’s Fashion Show which was inspired by the culture of Goa & Uzbekistan & choreographed by Marc Robinson.

The showcase had guest engagement setups with a beautifully themed Parcos Dome, a Parcos Make up station and a Parcos Fragrance Bar with best in class display of fragrances and make up, individual consultation with beauty experts. A Fashion Show took place featuring Ritu Beri’s collection inspired by the culture of Goa & Uzbekistan. Shiseido curated specific make up looks on the models, which depicted the evolution of Luxury Beauty over the decades.

Parcos, the principal sponsor is established in 2004. Parcos is the leader in the Indian luxury beauty retail segment showcasing brands from top Groups such as SHISEIDO, L’OREAL, PUIG, COTY, INTERPARFUMS & many others. It has been synonymous with luxury, prestige, and authentic beauty products. To deliver a holistic omnichannel experience to its consumers, Parcos recently launched Parcos.com, its online shopping destination for luxury fragrances, beauty, and wellness products and also Parcos Beauty Influencer Awards to honour new and upcoming beauty influencers in India. www.parcos.com

TLS2022 was a cultural collaboration of Beauty, Design, Fashion & Creative Artforms from 26th March & 27th March 2022 at HILTON GOA RESORT.