Morphy Richards brings its global range of products to India

Aims to increase its appeal through innovative designs offering smart technology

 Mumbai, 22 August 2017: Morphy Richards, a premium kitchen and home appliances brand today launched its global range of products namely Redefine, Prism and Total Control. With the launch of this product line Morphy Richards aims to capture the interest of the Indian audience through smart technology and innovative designs.

Redefine is the new premium, highly innovative product group by Morphy Richards. Driven by principles of innovation and providing exceptional quality, the range is designed to fulfil your need for brilliantly performing products that have equal aesthetic prowess. The USP of the range is the Intelligent ThermoGlass technology that allows you to clearly see your bread being toasted/water being boiled to perfection.

Prism collection is a leading iconic design piece for those who do not worry about going against the crowd. The USP of the range is the most striking design with textured finish and vibrant colors and design which is sure to make a statement in your kitchen.

The smartest amongst the lot the Total Control Collection has a range of products enabling you to prepare food just the way you like it. The uses Smart Response Technology which intelligently controls the motor in a variety of ways, providing the right level of power regardless of the mixture. It will enable you to effortlessly prepare everything from soups and sauces, pestos and cakes delivering exactly the right amount of power as and when you need it.

Priced between Rs. 6,000 to Rs. 30,000 these products will be made available in the Indian market starting first week of September.

Commenting on the launch, Shekhar Bajaj, Chairman and Managing Director Bajaj Electricals Ltd, said, “Modern lifestyles call for modern homes and convenient living. That’s exactly what’s going to be on offer with global range of Morphy Richards. Their beautiful designs and smart response technology is sure to adorn your modern homes and give them an ultra-polished look.”

Speaking on the launch, Anant Bajaj, Joint Managing Director Bajaj Electricals Ltd, said, “We are extremely excited to bring the unique global range of Morphy Richards to India. This range will be a one of its kind for the Indian consumers to experience. With the Indian luxury market getting more refined, luxury is no more about an apartment or a premium car. It is also getting reflected in wearable tech, premium electronic gadgets and modern comfort homes. Today’s consumers are more experimental when it comes to new products and are willing to try stylish and technologically sound products. This gives us immense opportunities for brands like ours. We hope to capitalize on this consumption drive, by continuously offering innovative products and smarter solutions.” he further added.

Bajaj Electricals has licensing agreement with Morphy Richards since 2003 to make, sell, market and distribute products under the brand name in India.