‘MONTEGRAPPA’ UNVEILS ITS FLAGSHIP BOUTIQUE AT PALLADIUM, MUMBAI

Montegrappa, Italy’s most iconic pen manufacturer launched its flagship boutique at the Palladium- the prestigious luxury shopping destination in Mumbai. The brand revered for manufacturing the world’s most expensive pen, continues its tradition of making masterpieces that are appreciated around the world. The luxury boutique was officially inaugurated by Giuseppe Aquila, CEO, Montegrapa Italia in presence of flamboyant Bollywood actor Saif Ali Khan as chief guest and other prominent guests. The new store spells splendor with swanky décor, elegant interiors and features wide range of writing instruments, watches, perfumes, cufflinks and leather accessories.

Mr. Giuseppe Aquila, CEO, Montegrappa Italia: “We are pleased to announce the launch of our flagship boutique at Palladium in Mumbai. Montegrappa is Italy’s first manufacturer of luxury writing instruments and has been in the business for over 100 years. The brand is renowned for iconic design that symbolizes unique relations and associations with celebrities’ world over. We have been active in India since the last 2 years and find high degree of acceptance for Montegrappa products among the true connoisseurs of luxury. The new store will be an amazing opportunity to showcase wide collection of the world’s most luxurious handcrafted pens and accessories with marked Italian craftsmanship”

Montegrappa was among the first to use celluloid, elevating it to the material of choice for superior pens. The company’s skilled craftsmen were able to perfect the manufacturing process with original and precise technical solutions, which served as the platforms for the artistry of the pens’ designers. Through the ensuing decades, Montegrappa would produce numerous models, now highly collectible. The company has always demonstrated a skill for creating limited edition writing instruments for calligraphers, fastidious collectors and lovers of objets d’art. Having consolidated its position as the premier manufacturer of luxury pens, Montegrappa produces pens commemorating events, locales, historical monuments and individuals.

In 2010, the great racing driver Jean Alesi and actor, writer, and director Sylvester Stallone became shareholders and board members, so deep is their affection for the brand. Sylvester Stallone described as a long-time aficionado and collector of Montegrappa pens is not only the brand ambassador, but also a stake holder in the company and serves as the face of Montegrappa in its advertising campaign.

Among the subjects embodied in Montegrappa writing instruments have been the 150th anniversary of Italy’s Unification, the home of golf St. Andrews Links, the city of St. Petersburg, Formula One Legend Ayrton Senna, football icon Pelé, Nelson Mandela and many more. Montegrappa’s appeal has charmed well-known enthusiasts for the brand. It is a roll-call of distinguished heads-of-state, popes, royalty, actors, musicians, artists, sportsmen, writers and celebrities who have been proud owners of Montegrappa pens during its first century. Among these notables are His Holiness John Paul II, His Majesty King Juan Carlos of Spain, His Majesty King Hussein of Jordan, Her Majesty Queen Sirikit of Thailand, His Majesty Sultan Hassanal Bolkiah of Brunei, Antonio Banderas, Al Pacino, Jean Todt, Stirling Moss, Zinedine Zidane, Michel Platini, Naomi Campbell, Paulo Coelho and count