MG Motor India inaugurates its second flagship experience store

Carmaker set to redefine the car buying experience in South Mumbai

Mumbai, Oct. 10: Underlining its commitment to completely redefining the car buying experience, MG (Morris Garages) Motor India today announced the grand opening of its second flagship experience store at Cynergy IT Park, Prabhadevi, Mumbai.

The carmaker’s maiden flagship experience store is located at Milestone Experion Centre, Sector-15, Gurugram.Both the showrooms share the overall look and feel of the carmaker’s futuristic customer approach and British heritage. With the inauguration of the 4,000 square feet showroom, the carmaker now has a total of 7 centers in Mumbai and plans to expand the number to 11 by March 2020.

MG Motor India, which currently operates a network of 120 centers across India,also aims to boost the number to a total of 250 centers across India by the end of this year.

MG’s flagship store theme is a sharp departure from a typical car showroom. Promising a fresh automotive experience to all visitors, the store has been designed under the brand’s philosophy of “Emotional Dynamism”, whichcombines contemporary brand elements and slickcolour palettes.

On the exterior, the front fascia of MG’s dealerships adopts a unique façade grill signifying the confluence of the sky and the earth. Inside, the store perfectly demonstrates the brand’s experience-first approach that aims to captivate all the 5 senses of its prospective customers through intelligent and creative elements like the big LED wall with 16 screens, engineering wall and live vehicle configurator.

Inaugurating the flagship store in South Mumbai, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “We are proud to inaugurate our first flagship showroom in the state of Maharashtra as a sign of our commitment to this region. The one-of-its-kind flagship experience store redefines the traditional car buying experience in India, offering a fresh and enhanced digital experience in line with the demands and requirements of new-age customers.”