Maui Jim’s New Offering Backswing is a Perfect Combination of Comfort, Quality and Style for the Winter Sun

Price: Rs 18,990

December 2016: If you look for a combination of high degree of comfort, best optics and a distinct style from your sunglasses, Maui Jim’s latest offering Backswing is meant right for you!

A lightweight high performance sunglass fit for any activity, Backswing comes with a highly comfortable frame carefully constructed with a sturdy monel metal framework so that you can spend long hours in the winter sun with comfortable eye protection. It offers a premium choice for quality and optics and is suitable for all kinds of people, especially those with active lifestyles.

Sportspersons, athletes and people who live active, rough and tough lives are certain to find this unique pair of sunglasses highly comfortable and useful as it offers complete protection from sun’s glare and UV radiation along with high degree of comfortable wearing. No wonder, its name is inspired by one of the most important movements in golf to ensure a perfect swing with the right amount of force to the ball.

Backswing has been especially designed for sunglass connoisseurs looking for a comfortable mixed frame with its own unique style. Its stainless steel temples are paired with a rectangular frame to give the wearer a sophisticated comfortable fit to face.

The elegant rectangular frame has a unisex appeal that complements round, oval or oblong face shapes best with medium to large face sizes.

“Backswing is a sober yet highly elegant style that will appeal to a wide cross section of sunglass lovers. Its lightweight comfort is highly suitable for long hours of wearing with lens and frame color tinges that will make it an appealing winter wear. It is important to stress here that using UV protection for the eyes is essential as we spend a lot of time outdoors in the winter sun,” says Mr. I Rahumathullah, Managing Director, Maui Jim India.

Available in three color options, the lightweight nature of this sunglass makes it a superior combination of optics and style:

· Satin Dark Gunmetal frame with Maui Rose® lens – Subtle rose tone is the most comfortable on the eyes.

· Satin Gold frame with HCL® Bronze lens – Versatile in changing conditions with a warm tint.

· Satin Grey frame with Neutral Grey lens – Highest light reduction for rich color and contrast.

The sunglasses come with SuperThin Glass lens material which is perfect when clarity is your highest priority. The SuperThin Glass lens technology is 20% thinner and lighter than standard glass, and provides the absolute crispest optics available. It also offers the best scratch and solvent resistance.

All the more, every pair of Maui Jims comes with patented, color-infused lens technology that wipes out 99.9% of glare, 100% harmful UV and boosts color via specially designed lens treatments. So your view is clearer, with crisper contrast and amazing brilliance.

Maui Jim sunglasses have been recommended by The Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin. Proper UV protection is critical, as ultraviolet (UV) radiation from the sun plays a significant role in the development of skin cancer. About 86 percent of melanomas and 90 percent of non-melanoma skin cancers are associated with exposure to the sun’s UV rays.