General
Malaysian Palm Oil Council (MPOC) partners with Mumbai Dabbawala Association (MDA)
Datuk Nagarajan – Chairman Malaysian Palm Oil Certification Council, Mr. Subhash Talekar, Association Spokesperson of Mumbai Dabbawala Association, Dr Kalyana Sundram – CEO MPOC, Bhavna Shah, Country Representative, India, Faudzy Asrafudeen – Director Marketing & Market Development, MPOC
~A culturally enriching and riveting morning hosted by Malaysian Palm Oil Council with the Dabbawalas of Mumbai~
Mumbai, August 8, 2017 : In April 2017 in conjunction with the visit to India of the Hon. Prime Minister of Malaysia, Dato Sri’ Haji Mohammad Najib bin Tun Haji Abdul Razak, Malaysian Palm Oil Council (MPOC) signed a MoU with Mumbai Dabbawala Association (MDA). Taking this MoU forward, on the morning of August 8th, MPOC and Mumbai Dabbawalas flagged off an event to create awareness for Malaysian Palm Oil and its benefits.
The event took place at the Lower Parel Bridge, where Dabbawalas wore the T-shirts and topis branded with MPOC message. They then delivered the dabbas carrying a booklet of recipes of dishes that can be cooked in palm oil and the benefits of using palm oil. The Dabbawalas are in a unique position to promote MPOC and raise awareness to the positive nutritional attributes of Malaysian Palm Oil. This becomes particularly useful in Indian cuisine as most dishes are cooked in oil. Substituting for a healthier oil can do no harm, besides besides providing the added bonus of eating delicious food cooked in a healthy oil that is nutritious for the body.
To kick off this event, Dr. Kalyana Sundaram, CEO of MPOC, was present, encouraging the use of palm oil and showing appreciation to our Dabbawalas for their exceptional work. The morning was most enjoyable, entertaining and culturally riveting as some of Maharashtra’s best dancers performed the traditional Lezim Dance, a true delight to have watched! For those unaware of the Lezim Dance, it is a Maharashtrian folk dance performed to the beat of the Dholki, a percussion instrument.
Speaking at the occasion, Dr. Kalyan Sundaram, CEO, MPOC, said, “It gives me immense pleasure to be here this morning. Dabbawalas have been an integral part of this city and they define what Indians stand for: hardworking, responsible and efficient. They work relentlessly with a smile on their face, be it rain or storm. Malaysian Palm Oil has been a very important part of the Indian diet and with this unique initiative we wish to create awareness for this wonderful oil and its several health benefits. Our association with the Mumbai Dabbawalas allows us to spread the message of healthy cooking to a large number of households and encourages a healthier cooking lifestyle”
Mr. Subhash Talekar, Association Spokesperson of Mumbai Dabbawala Association said “We Dabbawalas unfailingly deliver thousands of dabbas to hungry people daily, they are undoubtedly the best people to directly reach out to households and create awareness about palm oil and the health benefits of using it. This is a very exciting new chapter, and we are glad to be partnering with MPOC.”
India is the world’s largest importer of cooking oils. Palm oil constitutes about two-thirds of India’s steadily increasing vegetable oil import. The price, in comparison to competing oils and the proximity of origin, Malaysia, has made Malayisan Palm Oil a highly preferred oil. Now the Dabawallas have taken it upon themselves, with the help of MPOC, to inform families about the benefits of palm oil and how exquisite food can be cooked in palm oil in alternative to other vegetable oils.
Amongst some of the benefits we came to learn about during the event was that palm oil is rich in natural chemical compounds essential for health and nutrition. It has a rich source of carotenoids that are rich in Vitamin A, a potent natural antioxidant, Vitamins D, E, K, fatty acids, and other important fat-soluble micronutrients that boost the human immune system. The health benefits from using palm oil are tremendous – it reduces chances of Cancer, protects against heart diseases, type 2 diabetes, and helps children with Vitamin A deficiency.
The oil is great for cooking; it is of vegetable origin, making it free of cholesterol and apt for vegetarians, vegans, and Jains. Furthermore, the oil has a neutral flavor – you needn’t worry about changing tastes, it does not oxidize easily – making it perfect for frying food, and produces less gummy materials and helps in the cooking area maintaining a non-greasy surface; so, most bakers prefer to use a palm-based margarine for baking goods.
With people now more conscious about their health and food habits, palm oil is definitely the healthier choice to make whilst cooking and a step towards healthier bodies and practices. What better way to create awareness than directly reaching out to the households through our Dabbawalas.
