L’Oréal Professionnel unveils the 2017 hair colour trend ‘French Browns’ with brand ambassador Twinkle Khanna

Susan Verghese, General Manager, L’Oréal Professionnel and Twinkle Khanna

Mumbai, 21^st March, 2017: At an elaborate French Rendezvous, L’Oréal Professionnel unveils the 2017 hair colour trend ‘French Browns’ with Twinkle Khanna.

In her first campaign for L’Oréal Professionnel, the enchanting ambassador launched exclusive looks that eluded shiny and coloured tresses replicating the ultimate French Girl Hair. The modern, elegant and effortlessly chic looks are inspired by the grandiose of France.

L’Oréal Professionnel is the No 1 Professional salon brand in the World & in India. Born in Paris, the capital of fashion and artistic inspiration, L’Oréal Professionnel has always kept pace and rhythm in tune with the artistic community – sustaining its position at the forefront of hair fashion! Announcing the hair colour trend of 2017, L’Oréal Professionnel has created the ultimate French Browns palette to unleash the star in every woman!

Speaking at the launch, Twinkle Khanna, L’Oréal Professionnel brand ambassador said,

“My relationship with L’Oréal Professionnel goes way back to my first hair colour in the salon. I admire its deep rooted connection to hair fashion and its commitment to hairdressers.  I’m thrilled to be associated with this iconic brand as we together embark on new beauty adventures!”

“L’Oréal Professionnel is a brand with Paris at its heart, which is always at the forefront of the latest trends. Inspired by the quintessential French approach to beauty, I love my bespoke French Brown colour that’s modern, understated, and yet effortlessly chic!”

Sussan Verghese, General Manager, L’Oréal Professionnel, shared, “We at L’Oréal Professionnel are glad to unveil the hair color trend of 2017 ‘French Browns’, which is curated from what’s trending on runways and red carpets worldwide. Twinkle with her contoured French brown hair looks effortlessly glamorous and makes for the ultimate French girl.”

The event also saw the launch of new bond protective and strengthening system, SMARTBOND, specifically designed for hairdressers and used during all technical services such as hair colour, pre-lighten, and straightening services.

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