Signs MoU with ALD Automotive, expand Kia Lease to 14 major cities
Introduces Kia Subscribe plan for short term ownership tenure 12 to 36 months
Mumbai, 30th August 2024: Kia India, one of the fastest-growing premium carmakers in the country, has today announced the launch of new flexible ownership plan ‘Kia Subscribe’. The company has also signed an MoU with ALD Automotive Pvt Ltd to expand its flexible ownership programs. This collaboration will expand Kia’s Leasing & Subscription services to 14 major cities across India, namely Delhi, Noida, Ghaziabad, Faridabad, Gurgaon, Mumbai, Pune, Ahmedabad, Indore, Bangalore, Chennai, Hyderabad, Kolkata and Jaipur.
Following the success of Kia Lease program, which has long tenure plans, the company have introduced ‘Kia Subscribe’ a short-term lease option, ideal for salaried and self-employed individuals, seeking flexibility in vehicle usage without the long-term commitment with tenure ranging from 12 to 36 months.
The flexible ownership program, Kia Lease was introduced 3 months back. ‘Kia Lease’ is tailored for B2B clients, corporates & MSMEs with prolonged mobility requirements spanning 24 to 60 months with different mileage options.
| Minimum Monthly Lease Rental |
| Vehicle |
Cost (INR) |
| Sonet |
17,999 |
| Seltos |
23,999 |
| Carens |
24,999 |
| EV6 |
1,29,000 |
Mr. Hardeep Singh Brar, Sr. Vice-President, Sales & Marketing at Kia India, said, “The 1st phase of our flexible ownership program ‘Kia Lease’ has received an overwhelming response from the customers, as it is designed to meet evolving needs and revolutionize the car ownership experience in India. With the growth prospects of leasing business from 1% to 3% in near future, we want to be the driving force behindit and delivering the best ownership experience to our customers. With Kia Subscribe we have ensured that we make hassle free premium mobility solutions accessible to all”.
Earlier this year, Kia partnered with ORIX Auto Infrastructure Services Limited to launch the Kia Lease program. Initially rolled out in major cities such as Delhi-NCR, Mumbai, Hyderabad, Chennai, Bengaluru, and Pune, these initiatives were designed for greater flexibility. They allow customers to acquire vehicles without any down payment, along with added benefits like maintenance coverage, insurance handling, and relief from resale concerns, making vehicle ownership easier and more convenient.
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an installed annual production capacity of 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed over 1.2 million vehicle dispatches from its Anantapur plant, including over 1 million domestic sales and over 2.5 lakh exports. With more than 4 lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 588 touchpoints across 265 cities and is focused on strengthening its footprints across the country.
