In the world of false lashes, consider the spectrum: there are the obvious more-is-more falsies, the barely detectable, maybe-she’s-born-with-it strips, and everything in between. Taking into account a breadth of styles, technological innovations, grab-and-go accessibility — Hawtlash presents a range of false lashes which promise to keep you feeling your best.
After conducting rigorous and extensive market research for over two years, Ms Preeti Pahuja Chawla founded Hawtlash to cater to every makeup lover, from beginners to experts.
“I believe Hawtlash can be a huge game-changer. The brand’s essence is to promote in the actual modern maquillage, be yourself and express yourself in the best ways possible. Hawtlash will change the whole attitude of women towards makeup by just doing their eyeliner and lashes”, said Ms Preeti Pahuja Chawla, founder of Hawtlash.
The lash eyeliner is our top-selling high-quality, latex-free, waterproof, and smudge-resistant show stopper. The brand has over 20 different lashes in various textures to serve lash lovers with superior quality for all tastes. And the lashes have a firm grip but are easily repositionable. The lashes may be applied quickly and are exceptionally inventive and somewhat shocking. Hold the lashes up to the eyeliner after applying the eyeliner, and they will “click” into place.