9th April 2018, Mumbai : The House of Payal Jeswani, a vibrant and evolving brand has recently launched its SS ‘18 collection which is called Kollar Konnections. Through this collection, the brand has improvised on silhouettes that are basically from Western influence by blending it with Indian textiles and styling, giving outfits a whole new charm and look. The brand aims at changing the dynamics of this category with its creative touch.
The House of Payal Jeswani offers various choices for fashion savvy shoppers who are ready to experiment with variations in styles. Not only is Payal’s work stylish, but also makes the wearer stand out in the crowd. Brides looking for the haute- couture look are now going in for Indo-Western fusion wear since these outfits give brides a modern look, still retaining the Indian flavor.
With Kollar Konnections, Payal has blended collar with indo-fusion cuts, combining it with pure fabrics, silk, Italian crepe, linen satin and foil. The beautiful embroidery structures are created with geometric and floral metal cuts. Colors line up into vintage feel of blush pink, teal green and coffee brown. The feel of the collection is love-made & handmade and is sure to give destination weddings, some serious fashion goals this season.
A graduate from Raffles, Payal has not only studied in India, but also in fashion institutes in Singapore and Australia. She is constantly learning and has recently completed Costume Designing course from Central Saint Martins, UK. With two collections per year, she has been transforming the fashion landscape in India in everyday fashion and festive attires.
With love for cuts & fabrics and inspiration from across the world, Payal weaves comfort into everything she creates. Her type of fashion is young and fresh and she always has a keen eye on fashion trends and happenings.
She participates in pop-ups and exhibitions across India and middle east and believes in spreading the comfort and love further. Her collection has been worn by Daisy Shah & Pooja Gor and she has been a part of India Beach Fashion Week 2017. Payal aims at opening couple of stores in India in the next 6 months.
Talking about her style of fashion and the collection, Payal said “To be in vogue is to go Indo-western! After combing through every collection displayed for Spring/Summer 2018, my interest is definitely piqued, and i can already feel the tell-tale momentum starting to build. As a customer, fashion is distinctly fun right now and I aim to keep my collection the same way”.
About The House of Payal Jeswani
Based in Mumbai, The House of Payal Jeswani has grown rapidly in a short span of time. Owned by Payal Jeswani, the brand is present on 10 online portals and has 30 stores in Jaipur, Chennai, Delhi, Bengaluru,
Kolkata, Gulf, the US and the UK.
With a vision to bring comfort and love in fashion, The House of Payal Jeswani has everything in-house from designing to production so that quality isn’t compromised. Accessories is the upcoming division of the brand. Unique, Quirky and Comfortable are the three words that define The House of Payal Jeswani.
For more information, please visit http://payaljeswani.com/