InterMiles set to give away 300mn Miles in India’s biggest ever rewards festival

~ InterMiles 300 Million Miles Festival to run from 1^st October to 31^st December 2021~

~Members to get assured 15,000 Miles when transacting for INR 10,000 via the InterMiles Super App or website across five unique product categories and 200+ partners~

~Added benefit of free, confirmed Silver tier upgrade and 15% discount on spends~

Mumbai,  October 2021: India’s biggest miles festival ‘InterMiles 300 Million Miles Festival’ has gone live starting today. Hosted by InterMiles, India’s leading loyalty and rewards programme, the 300mn Miles festival will run for a total of three months including peak festive periods of Diwali, Xmas & New Years and will give members magnified earnings & savings opportunities like never before.

As part of this exclusive festive campaign, 5 unique transactions of minimum INR 2,000 each can earn InterMiles members assured 15000 Miles. Members can engage with 200+ partners via the InterMiles Super App or the website across programme categories of flights, hotels, shop, dine and vouchers. In addition to this, members will also secure an assured 15% discount on spends and a free upgrade to Silver Tier which will give them a complimentary Zomato Pro or Amazon Prime membership plus free gift vouchers of up to INR 500.

InterMiles has been constantly innovating its consumer strategy and has adopted a loyalty enabled commerce approach to complement emerging consumer behaviors as well as the current e-commerce ecosystem. Today, InterMiles houses not only the loyalty and rewards programme but also InterMiles, a new age ubiquitous digital currency which can be earned and redeemed across a range of experiences, products and services beyond just travel.

Speaking on the 300mn Miles Festival, Ashish Dhruva, SVP – Marketing and Customer Engagement, InterMiles said, “With the festive season around the corner and vaccination drives picking up pace across the country, consumer confidence is higher and discretionary spending is on the rise. Through our 300mn Miles Festival, we want to reward members for these spends by ensuring that they not only spend smarter and save money but also end up creating a valuable Miles fund for their future spends. We have always prided ourselves for being a customer-first programme and this current initiative has been crafted keeping our members in mind.”

‘InterMiles 300mn Miles Festival’ which is the biggest & first of its kind Miles festive sale to take place in India, celebrates and rewards members for their loyalty. The magnified, multifold Miles earning potential on offer will empower members with sufficient Miles to secure three domestic flight tickets for their future travel. In addition to flights, Miles earned by members can also be easily redeemed for a variety of experiences and services such as hotel stays, dinning bills, vouchers, raffles and more.

“Our focus over the last few years has been on consolidating the InterMiles programme to offer our members a broader, more diverse category & partner portfolio to engage with. We have made Miles earnings attainable by broad basing opportunities to even include daily lifestyle utilities and have balanced this by introducing multiple, quick micro & macro redemption options for our members to make the most of their Miles,” adds on Ashish Dhruva.

‘InterMiles 300 Million Miles Festival’ will be amplified across YouTube, Facebook and Instagram and will focus on educating existing and new members of the various ways in which they can engage with the programme and secure the most value for their spends by shopping smarter with InterMiles.

InterMiles presently offers its growing member base of 10 million, the opportunity to earn and redeem InterMiles – a new-age digital currency, across travel, hospitality and lifestyle services spanning 10+ categories and 200+ programme partners.