Gaia expands its product portfolio, launches A2 cow ghee as a healthier, superior alternative to regular ghee

Mumbai- 18th August, 2020: One of India’s leading health and wellness brands, Gaia, has launched A2 Cow Ghee which is a healthier and superior alternative to regular ghee. The product is already available in over 1200+ premium retail outlets in 25 states in India, and will be soon available in leading E-commerce platforms including Amazon and Flipkart.

The launch of A2 cow ghee reinforces the brand’s promise of good health. This new category will add a unique dimension to Gaia’s existing range of health food products and nutritional supplements.

Packed with Vitamin A and essential fatty acids, the Gaia A2 Cow Ghee is a naturally superior alternative to regular ghee. Derived from A2 milk of native Indian cow breeds- Sahiwal and Rathi, the ghee is churned using traditional practices. The practice ensures the purity and retention of all the important nutrients. Abundant in fatty-acids and A2 beta-casein, the ghee is easy to digest and helps maintain healthy levels of cholesterol. It also bolsters general immunity and is keto-friendly as well.

Speaking on the launch, Dolly Kumar, Founder and Director at Cosmic Nutracos Solutions Pvt. Ltd., the parent company of Gaia said, “Being in India, you just can’t do without ghee which is a part of our staple diet. However, regular ghee not only lacks certain nutritional elements but is also responsible for several undesirable health issues. The ever-rising demand and the competitive pressures on prices in this product category result in the adoption of unethical practices and consequently compromised quality. So, the pack of ghee that reaches your kitchen does not offer the benefits for which the purchase has been made in the first place. The A2 cow ghee addresses all these concerns, delivering great health. People observing special diets like Keto can happily consume it without feeling guilty.”

Ms. Dolly Kumar further added “We understand the trust the consumers bestow upon our quality products and we are providing something that manifests the wholesome goodness that regular ghee does not offer. Gaia A2 Cow Ghee is for those consumers who truly believe that healthy eating is the key to good health.”

Gaia A2 Cow Ghee is a wholesome alternative to regular cow ghee. It offers a plethora of nutritional benefits as compared to the usual cow ghee that consists of just saturated fats and could have an adverse effect on health. In addition, the pure cow ghee category swivels between the price vs. demand dilemma that contributes to the deterioration of quality. Whereas, Gaia A2 Cow Ghee promises pure, optimum quality plus added health benefits.

Gaia A2 Cow Ghee is a suitable choice for anyone looking for a healthier lifestyle. The product is ideal for health-conscious working professionals as well as homemaker who need to supplement the nutritional gaps in their diet. Gaia A2 Cow Ghee is priced at INR 1,100 for 500 ml and INR 2,050 for 1 litre.