- Customers on Woggles can now avail additional benefits through redeeming Flipkart SuperCoins while making purchases
- With this launch, Woggles customers will be able to save extra by redeeming Flipkart SuperCoins as shop for their favorite eyewear
Bengaluru – December 11th, 2024: Flipkart, India’s homegrown e-commerce marketplace, is set to transform the rewards ecosystem in India with the launch of SuperCoins – one of India’s largest rewards programmes on Woggles – a complete eye fashion destination. With no limit on the number of transactions, customers can use SuperCoins on Woggles now and save more with every purchase.
As millions of customers across the country redeem Flipkart SuperCoins for unlocking great deals and offers across a wide range of products, this integration aligns perfectly with Woggles’ vision of offering stylish, protective, and affordable sunglasses to customers across age-groups.
Today, sunglasses have become a part of our everyday essentials and there is a growing demand for modern and contemporary fashion-forward options, across users in Tier 2+ regions. The launch of SuperCoins on Woggles reflects the increasing popularity of Flipkart’s loyalty programme which helps broaden the range of redemption options and creates a comprehensive rewards ecosystem, fostering enhanced customer satisfaction through tangible benefits.
Commenting on the partnership, Gaurav Arora, Vice President, Payments and SuperCoins, Flipkart said, “At Flipkart, we are committed to providing the best and a rewarding shopping
experience to customers. SuperCoins, one of India’s largest rewards programmes, has seen
immense popularity among users that enables them to save more while shopping for their
favorite products on the platform. We are now pleased to extend the benefits of SuperCoins for
customers who shop on Woggles making their online shopping journey even more enriching. As part of our consistent efforts, we will ensure a fulfilling experience for every customer.”
Anshul Kanthaliya, CEO, Woggles said, “We are thrilled to collaborate with Flipkart in integrating SuperCoins as a payment option on our platform. This fits perfectly with our mission to offer our users more flexibility and value in their transactions. By incorporating SuperCoins, we aim to enhance the overall user experience on Woggles and provide our customers with additional benefits that complement their shopping journey. We look forward to the positive impact this integration will bring for both our users and our businesses.”
This launch will enable better rewards experience and will enhance affordability ensuring customers get access to their favorite range of products. Additionally, this integration will help in driving stronger customer engagement for both platforms thereby, bringing the benefits of e-commerce to users across the country.
