FHRAI Announces BRAND INDIA As Theme Of Its 51st Annual Convention; Indore To Play Host

Will Showcase One Of The Biggest Ever Hospitality Extravaganzas     Shri Shivraj Singh Chauhan, Chief Minister, Madhya Pradesh; Dr. Mahesh Sharma, Union Minister of State For Tourism & Culture; Smt. Sumitra Mahajan, Hon’ble Speaker, Lok Sabha; Shri Amitabh Kant, Chairman, Niti Ayog; Among Others To Address The Inaugural Session In One Of The World’s Largest Congregation Of Hoteliers

Mumbai, 8 Sept: The Federation of Hotel and Restaurant Associations of India (FHRAI), the 3rd largest hotel and restaurant association in the world, will pivot its 51st Annual Convention on ‘Brand India’. In a prelude held in Mumbai, the association revealed its objectives and announced that the convention will be held between 22nd September and 24th September, 2016 at Indore, MP.

“The Convention will encompass several sessions and panel discussions on subjects ranging from Innovative ways of Financing Hotels & Restaurants, Trends in Interior Design, Maximizing Food & Beverage Revenue using Technology and Deployment of Mobile Wallets & Digital Marketing. The discussion forums will provide an excellent opportunity for the participants to engage with key policy makers, business people from allied industries and inspirational entrepreneurs,” says Mr. Bharat Malkani, President, FHRAI.

Inspired by the Hon’ Prime Minister’s vision based on the 5 Ts, ‘Talent, Tradition, Tourism, Trade and Technology’ the 51st Convention will embody these as intrinsic part of the theme. One facet of the convention will draw emphasis on accommodating the increasing tourist arrivals in the country. The hospitality industry plans to take up the challenge to set up the required tourism infrastructure for this and complement the Government’s efforts to make Brand India the beacon of growth in both products and services.

The present projection expects 10 million tourists to visit India by the year 2020. This can only be achieved if 180,000 guestrooms are added at an estimated cost of Rs. 200,000 crores to the existing supply of 120,000 guestrooms in all the classified categories from 1-star to 5-star. “This will require for the hotel industry to work inclusively with the Govt. and the convention will serve as a great platform for presenting to the various stakeholders including tourism authorities, policy makers, investors and industry players the ways and means to make their valuable contributions,” says Mr. Kamlesh Barot, Past President, Hotel and Restaurant Association of Western India (HRAWI).

Besides the inaugural session, business sessions, networking sessions and entertainment programmes, the 3-day convention will concurrently run an exhibition featuring the latest products and technologies in hospitality. The concluding day will also feature a conferring of FHRAI Awards – the most prestigious hospitality awards in India. The award ceremony will be participated by Shri Surendra Patwa, State Minister, Tourism and Culture, Government of Madhya Pradesh, Shri Digvijay Singh, National General Secretary, Indian National Congress and Shri Vinod Zutshi, Secretary, Ministry of Tourism, Government of India, among others

“I am delighted to know that Indore is hosting the 51st FHRAI convention,” said Shri Shivraj Singh Chauhan, Chief Minister of Madhya Pradesh in a written message to FHRAI. The Governor of Madhya Pradesh, Shri Ram Naresh Yadav, also expressed his pleasure and conveyed his welcome to the delegates and wished success to the convention. “This event will serve as an opportune platform to bring together key stakeholders for insightful deliberations on innovative strategies which can support the buoyant growth trajectory of India’s tourism sector,” wrote Dr. Mahesh Sharma, Union Minister of State, Tourism & Culture.

“It’s a delightful moment for the Federation, our members and Indian hospitality industry. The annual convention has evolved as the most important event for an hotelier over the last 51 years. Our impetus this year will be ‘Brand India’ which will focus on the country’s diverse tourism portfolio that includes adventure, wellness, sports, MICE, eco-tourism, film, rural and religious tourism among others. The convention in Indore will be the single largest platform for hundreds of entrepreneurs to explore business opportunities, exchange ideas and strengthen business ties,” concludes Mr Malkani.

About Federation of Hotel & Restaurant Associations of India (FHRAI):

The Federation of Hotel & Restaurant Associations of India (FHRAI) is the apex body of the Indian Hospitality industry. Founded in 1955, the association has diligently built on its rich legacy and is today privileged to serve as the leading voice of our industry and plays a seminal role in supporting the growth trajectory of India’s hospitality and tourism sector. FHRAI provides a vibrant interface between the industry, government, regulatory bodies, academia, international organizations, civil society and the media.