Fabindia revolutionises the retail concept in Mumbai

MUMBAI, November 23, 2017: Fabindia, India’s iconic lifestyle retailer, launches its new retail formatFabindia Experience Center in Mumbai. Located off Kemps Corner, one of Mumbai’s prime areas, and spread over 10,000sq. ft., Fabindia Experience Center offers a unique shopping experience to its customers. The Experience Center focuses on the transition from transactional retail to experiential retail, in a format that aims at creating a destination hub that delights customers by creating experiences for everyone in the family.

Following the resounding success of its first Fabindia Experience Center in Delhi, earlier this year, Fabindia is now all set to launch the new format in Mumbai. In addition to its signature product offering, the Fabindia Experience Center houses a FabCafé, an Interior Design Studio, Organic Wellness Center and an Alteration Studio. This new format’s appeal extends to include customers with different needs and varying age groups.

 “We are investing in ‘experience’ and the goal is to interact with customers at a whole new level of engagement. The first Centre in Delhi was well received by our customers and we are very optimistic about its reception in Mumbai,” said Viney Singh, CEO, Fabindia Overseas Pvt Ltd.

With this innovative, multi-dimensional retail concept offering something for everyone under one roof, Fabindia Experience Center is designed to consistently give customers more reasons to return. It houses the complete Fabindia range – everyday wear and occasion wear for women, men and kids, accessories, home & lifestyle range, personal care products and organic foods. The Organic India Wellness Center, FabCafe, Alteration Studio and Interior Design Studio housed in this Experience Center come together to make this a one-stop experience destination.

FabCafe primarily focuses on bringing a nutritious menu highlighting India’s diverse cuisine with a wide array of dishes representing various parts of the country. It creates a destination to unwind and enjoy healthy Indian food in a beautiful setting.

Extending the focus on health and well-being, Fabindia Experience Center has a designated space for Organic India’s first Wellness store in Mumbai.The Wellness Center allows customers to interact with trained consultants on various aspects of health, lifestyle and wellbeing.

The Interior Design Studio (IDS) is a one-stop design solution to help create memorable spaces while providing a range of services such as consultancy on layouts, mapping spaces, product customisation and colour scheme coordination, etc that completes the destination experience.

With 266 stores across 98 cities in India and 11 international stores, Fabindia Overseas Private Limited is India’s largest retail platform for a wide range of products produced by artisans living largely in rural areas. Our endeavour is to blend indigenous craft techniques with contemporary designs in order to present aesthetic and affordable hand crafted products to today’s consumers using natural materials and fibres. The product range extends from a large variety of garments for men, women, teens and children to home furnishing, floor covering, furniture, gift-ware, jewellery, organic food and personal care products.

For more details log on to: www.fabindia.com