Upholding their legacy of being the country’s leading English business new channel, Bloomberg TV India known for delivering cutting edge content which helps viewers to take informed decisions, started the year with comprehensive show line ups for the Union Budget 2015 which showcased the best-in-class insights, analyses, reports, debates and interviews appealing to a large spectrum of audience – global & domestic influencers. The Pre-Budget programming started early January, by capturing the perspectives of leading Indian corporate leaders from across the sectors, policy experts, farmers, social sector representatives and economists on their expectations from Budget 2015.
With a two-month run-up to Budget 2015, the channel broadcasted innovative large scale programs like Ideas for Transforming India where the country’s top experts discussed ideas for India’s growth while focusing on issues like Infrastructure, Integrated Energy Policy, Connecting India, Housing, Agriculture, etc. While on Invest in India, a first-of-its-kind initiative where Indian policy makers connected with global investors and decision makers to take note of what do global investors want. The Budget 2015 programming comprised of a comprehensive & exhaustive list of market gurus, corporate leaders and policy makers; influencers who move markets and impact business. The channel also implemented the most innovative and viewer friendly interface for the Budget day. Access to the global investor community, has always been Bloomberg TV India’s forte and for Budget 2015, the channel captured views from FIIs across Hong Kong, London, Singapore and New York. A feat not achieved by any other Indian business news channel.
Living by the defining principles~ First, Factual, Fastest, Final and Future; some of the high-impact news which was delivered by the channel in the recent past are questioning the Spice Jet deal opacity, India’s deal of 36 Rafale Jets with France, Decoding the Rolta stock crash, Interview of Mr. Manohar Parikkar as Defence minister, where he spoke about blacklisting arms suppliers & Make in India in defence sector, the cabinet’s decision to give a nod to the land ordinance, Finance Minister’s announcement of 1% additional levy in GST for 2 years, amongst others.
Commenting on the exciting line-up for 2015, Mr. Alok Nair, Executive Vice President and Business Head, Bloomberg TV India, said, “We have consistently sought to bring content of value to our viewers and this is what has reinforced our position in the business news broadcasting market. Our Union Budget coverage was a reflection of our proficiency and experience. Key influencers not only follow us on social media but value our perspective with the PMO re-tweeting us. Following our signature style, this year we have designed programming with sharper and innovative content. To strengthen our content delivery, we have launched a host of new shows and segments targeted at corporate India and market viewers like Street Smart has new segments – Trading Day andDealing Room which capture the essential insights and early morning market trends when trading begins; Lunch Money, a mid-day wrap that highlights the big stories from the markets along with Deal Street – a segment that talks about the world of Venture Capitalists, Private Equity, Funding, Acquisitions and everything in the world of Finance ; Market Movers, gives the sharpest and insightful analysis on the biggest stock the market is talking about; The World of Midcaps, gives a detailed insight on all the mid-cap and small-cap stocks of the day and an advertising and marketing show, From Logo to Impact, the inaugural episode of which featured legends like Shashi Sinha – Chairman, BARC India Technical Committee & CEO, IPG Mediabrands India and Partho Dasgupta – CEO, BARC India talking about BARC and how it is poised to redefine the ratings game. The mood is upbeat and going forward we plan to launch more than 20 new shows this year.”
Further elaborating on insight-mining for the channel, Alok Nair said, “We would delve deeper into the consumer insights and government’s agenda and consistently bring content of value that our viewers and advertisers find engaging. The overwhelming response from our viewers encourages us to stay ahead and continue to strive for excellence. The board has set its sight to become the business and market powerhouse across platforms “
Mr. Alok Nair talking about the powerful online and social media presence of Bloomberg TV India, said, “The Bloomberg TV India’s website BTVin.com has been re-designed to further improve ease of navigation, usability and end-user experience with more business news content. The channel’s website site has dynamic fast-paced architecture providing access to the latest business news, latest market reports, live ticker. Viewers can also view Bloomberg TV India LIVE on the website. In the last few months Bloomberg TV India has also managed to capitalize the social media space by connecting viewers across various platforms like Twitter with 45,600 plus followers which is way ahead of CNBC TV 18; Facebook with 85, 900 plus likes, and YouTube with over 16,000 subscribers.”
Speaking on Bloomberg TV India being a dynamic network of information, people and ideas, Mr. Alok Nair said, “Bloomberg TV India is poised to become the talent hotbed in the business news space. The presence of seasoned journalist like Mini Menon and Fatima Karan, on the channel has reinforced the markets time-band and core evening time-band respectively. With innovative and cutting-edge programming under Executive Editor Siddharth Zarabi’s leadership, Bloomberg TV India has created an impact in the business news space.”
