COLORS presents Pinkathon Empowering Indian Women Inspiring Partners Bajaj Electricals Comes To Delhi For The Fifth Edition

Delhi, 18^th July, 2017:  COLORS presents Pinkathon – Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Delhi for the Fifth edition on Sunday, September 17, 2017 Jawaharlal Nehru Stadium, Delhi. Online registrations are open at www.pinkathon.in/delhi for the V Wash plus 3km, 5km & Tata Salt Lite 10km multi-category run, for the 21km drop a mail on [email protected] .

United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Fifth edition run in Delhi at a press conference at Hotel Claridges. Committed to put Women forward, India’s leading entertainment channel, COLORS extends its support to this Cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.

Present at the conference were eminent dignitaries like Mann Kaur 101 yr old Indian woman runner winner of Gold at Americas World Masters, Silvia Tallon, Sr Marketing Director Reebok India, Ms Geetanjali Babbar Founder Katkatha and Ishita Anand founder Bitgiving.

 Expressing delight on the launch of the Fifth edition of Pinkathon Inspiring Partners Bajaj Electricals in Delhi, founder Milind Soman said, “We are very excited to bring Pinkathon to Delhi once again. We are confident the city and its people will support us and help make this run a success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

 The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10,000 women run at each of these events over the V wash plus 3km, 5km, Tata Salt Lite 10km and 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”

 Reema Sanghavi, Managing Director, Maximus Events Co Founder Pinkathon “Besides Delhi, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati, and Mumbai in the year 2017.  The multi-city national event has received an overwhelming expression of support with over 85,000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1, 00,000 in 2017 with 9 cities.

 The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have also introduced the traditional attired cycle really and the Fearless midnights run.”

 Said Mr. Raj Nayak, COO – Hindi Mass Entertainment, Viacom18 – “COLORS and Pinkathon have always strived to add vibrant colours to the lives of all the women. Women have always been an integral part of our lives – be it at home or even at the workplace. Be it a businesswoman, sportswoman, homemaker or au naturel, it’s their values and instincts that drive the entire world. Women leaders form the backbone of my COLORS team as well and play a major role in every decision which furthers our business objectives and goals. Woman empowerment is also a core philosophy that we maintain even in our bouquet of offerings, and this association with Pinkathon is another way to say thank you to all of them who make our lives easier every single day. Here’s wishing good luck to all the women participating in the Delhi edition of Pinkathon presented by COLORS.”

 Commenting on Reebok’s association, Silvia Tallon, Sr Marketing Director Reebok India, said “At Reebok, we are committed to ‘Fitness is Life’ philosophy which resonates with Pinkathon’s dedicated efforts to promote health & fitness. Reebok as a brand has always been pushing the fitness cause for women to give them the necessary spur to rise beyond societal shackles and become mentally, socially and physically fit. The new age woman is bold, confident and empowered to make her own choices and we are increasingly focusing on growing the women’s fitness category in the country. I admire Pinkathon’s dedicated initiatives towards promoting women’s fitness and we are proud to associate with such a platform to create a unified voice in the direction.”

 As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.

 In Pinkathon 50 Visually Impaired girls would be participating in the different category run. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. COLORS presents Pinkathon Inspiring Partners Bajaj Electricals is organising special training runs in various parts of Delhi for the registered participants who have requested training for the main day. Pushpa Bahadur from Sense india  was announced as the mascot for the visually impaired squad who will be the running the V wash plus 3km. 100 hearing impaired girls would be also participating in the V wash plus 3km category. Meenu Madan, cancer survivor was announced as the mascots for the 5 km and category run and RJ Swati from Red FM was announced mascot for Tata Salt Lite 10 km. All of them were presented with the first bib.

 With the Pinkathon’s one of a kind initiative, every single participant of COLORS presents Pinkathon Delhi 2017 Inspiring Partners  Bajaj Electricals can choose to avail of a free gynaec consultation from our Healthcare partner Apollo hospitals or a free Mammogram if the participant is above 45 yrs. of age.  

 Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause, health for every woman. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone that together, we will do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. Pinkathon goes to School is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age. There are over 300 Pinkathon ambassadors across cities working selflessly towards promotion the cause.

 COLORS presents Pinkathon in Delhi has received huge response from corporate sponsors like Reebok, COLORS, Bajaj Electricals, TATA Salt Lite, VWash Plus, Apollo Hospitals, Red FM, Bisleri. Bajaj Electricals will be planting 1000 trees to commemorate the Pinkathon going green in Delhi.

 The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.

 All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer. The official website for Pinkathon is  www.pinkathon.in through which participants can register online. Twitter Handle: @pinkathon10k