Mumbai, 06th March 2025: Chinese Wok, India’s largest Chinese restaurant chain, is celebrating Women’s Day with a heartfelt tribute—introducing limited-edition packaging that captures the essence of womanhood. Designed to reflect the different stages of a woman’s life, the packaging tells a visual story of friendship, career milestones, self-care, and family moments, with a comforting bowl of noodles at the center of it all.
This special packaging will be featured on Chinese Wok’s takeaway paper bags for the entire March, adding a creative and a contextual touch to the experience of consuming Desi-Chinese. The initiative highlights the brand’s commitment to inclusivity, creativity, and its deep connection with the diverse women who form a significant part of its customer base.
To make the celebration even sweeter, Chinese Wok has rolled out a series of irresistible offers for women:
- 5th to 7th March: Women dining in or ordering takeout can enjoy a complimentary dessert on orders above ₹350, valid until stock lasts for Desserts only
- 8th and 9th March: The full menu available at just ₹149 — making every bite a memorable one
Speaking on the initiative, Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks, said, “At Chinese Wok, we believe food is an integral part of life’s special moments. This Women’s Day, we wanted to celebrate the different roles and milestones in a woman’s journey while reinforcing the joy of coming together over great food. Through our packaging and special offer, we hope to create a memorable experience that resonates with our customers.
Renowned for managing successful Quick Service Restaurant (QSR) brands like Chinese Wok, Big Bowl, and The Momo Co., Lenexis Foodworks has redefined the dining experience with its commitment to affordability, quality, and innovation. Chinese Wok has a strong presence across 220+ locations in 35+ cities. As part of its ambitious growth plans, Chinese Wok aims to expand its footprint to 500 stores by 2027, bringing its signature flavors to even more food lovers across the country.
With this thoughtful initiative, Chinese Wok continues to engage with its audience beyond just food, creating brand experiences that are relatable, celebratory, and deeply meaningful.
Video Link – https://www.instagram.com/p/DG0oND3pAje/?hl=en
